Summary
Overview
Work History
Education
Skills
Timeline
Generic

LEILA QUINTANILLA

Chicago,IL

Summary

Knowledgeable field activation specialist with comprehensive background in orchestrating successful events and ensuring seamless execution. Proven ability to manage logistics, vendor relations, and client expectations, resulting in high satisfaction and repeat business. Demonstrated expertise in detailed planning and creative problem-solving.

Overview

6
6
years of professional experience

Work History

EVENT SPECIALIST

Victors Home Solution
01.2024 - Current
  • Led onsite execution of events, overseeing setup, breakdown, troubleshooting any issues as they arose while maintaining composure under pressure for a professional outcome every time.
  • Developed planning strategies while creating and maintaining best practices for budgets, project plans, event timelines, and presentations.
  • Cultivated strong relationships with sponsors and partners, fostering long-term support for events.
  • Acting as the on-site lead and primary point of contact for sales teams during events, managing daily operations and team execution to ensure a seamless consumer experience.
  • Supervised and delegated tasks to 5–10 event sales representatives per activation, ensuring clear communication of sales goals, lead capture expectations, and brand standards.

FIELD MARKETING REPRESENTATIVE

Congo Brands
01.2024 - 08.2024
  • Executed local field marketing activations to boost brand awareness and drive trial through community-focused events, samplings, and pop-ups.
  • Developed and managed relationships with event coordinators, student organizations, and local businesses to create high-impact sampling opportunities.
  • Hit monthly volume and distribution targets by leveraging strategic field planning, route optimization, and grassroots outreach.
  • Managed inventory and POS materials, ensuring standout product visibility and brand consistency across all touchpoints.
  • Led a team of 5 field marketers, coaching them on brand messaging, activation execution, and consumer engagement best practices.
  • Measured success of field marketing initiatives using data-driven analyses, refining tactics based on key performance indicators.

MARKETING SPECIALIST & PERSONAL TRAINER

Fitness Formula Club
05.2023 - 02.2024
  • Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
  • Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
  • Streamlined communication processes, leading to improved collaboration between departments.

LEAD CONTENT CREATOR

Mount Marty
08.2019 - 05.2021
  • Designed content strategy and planning, including developing creative concepts, themes and executing them to achieve desired outcomes.
  • Mentored and managed a team of content creators, to improve content quality.
  • Proficiency in deciphering social media algorithms. Keenly attuned to emerging trends and cutting-edge technologies within the digital space.

Education

Bachelors of Kinesiology - Exercise Science

PURDUE UNIVERSITY
05.2022

Bachelors of Kinesiology -

MOUNT MARTY UNIVERSITY
Yankton, SD
05.2021

Skills

  • Travel arrangements
  • On-site execution
  • Event planning expertise
  • Branding consistency
  • Budget management
  • Post-event analysis
  • Managing events start to finish
  • Venue selection

Timeline

EVENT SPECIALIST

Victors Home Solution
01.2024 - Current

FIELD MARKETING REPRESENTATIVE

Congo Brands
01.2024 - 08.2024

MARKETING SPECIALIST & PERSONAL TRAINER

Fitness Formula Club
05.2023 - 02.2024

LEAD CONTENT CREATOR

Mount Marty
08.2019 - 05.2021

Bachelors of Kinesiology -

MOUNT MARTY UNIVERSITY

Bachelors of Kinesiology - Exercise Science

PURDUE UNIVERSITY

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