Summary
Overview
Work History
Education
Skills
Timeline
Generic

LEILA ADNAN

Summary

Proven track record in developing strategic partnerships and executing integrated marketing campaigns to drive brand growth and engagement. Skilled in CRM management, customer research, and community engagement, ready to leverage expertise as a Marketing Professional to support a dynamic team and foster innovative marketing solutions.

Overview

15
15
years of professional experience

Work History

Marketing Manager

Genius Marketing Agency
02.2025 - 08.2025
  • Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
  • Led cross-functional teams in launching successful campaigns to generate MQLs
  • Analyzed market trends and consumer insights to inform strategic decision-making and optimize marketing efforts.
  • Managed digital marketing initiatives, utilizing SEO, SEM, and social media strategies to increase online presence.

Brand Campaign Manager

Mumzworld.com
09.2023 - 03.2025
  • Monitored competitor activities to stay ahead of the curve.
  • Managed project timelines to ensure deadlines were met while maintaining budget constraints.
  • Identified opportunities for improvement in existing processes and implemented new approaches as needed.
  • Built strategic partnerships with influencers and industry leaders to expand reach of campaigns.
  • Utilized insights from past campaigns and channel performance to build integrated marketing campaigns across various mediums.
  • Facilitated effective communication between internal departments.
  • Inspected layouts and advertising copy and edited scripts, audio, video, and other promotional material for adherence to specifications.
  • Coordinated with marketing team members, graphic artists, and other workers to develop and implement marketing activations.

Marketing and Brand Manager

Al Abbar Enterprises
05.2021 - 07.2023
  • Managing a portfolio of 6 brands under both Lifestyle & Sweet Treats category
  • Strategize, Plan and execute promotional and brand campaigns in alignment with business heads for each respective brand
  • Create and implement social media campaigns to push brand core values and grow engagement and presence for all brands on multiple platform
  • Manage and run in-store activations with relevance to brands objectives and marketing calendars on a monthly basis
  • Work with brand business heads on creating additional revenue streams through creative campaign ideas and promotions
  • Report on brand performance with market trends and factors and finding ways to pick up sales during slow months.

Digital Marketing Manager

Cozmada.com
06.2020 - 03.2021
  • Developed and executed the new eCommerce project - COZMADA
  • Managed the implementation of SEO / SEM
  • Establish, maintain, and monitor SEO, SEM, Google Ad-words, Adverting on Social Media & content marketing
  • Promote current and new product sales through strategic planning with brand managers and sales trends
  • Maintains website by upgrading content and design, monitoring analytics and testings for improvements/issues
  • Gather and interpret analytic data relating to marketing initiatives, product performance & customer experience
  • Comprehensively present historical & current performance statics/data to management
  • Influencer Management - supervised all influencer collaborations and activities, from choosing the best that matches our brands image to generating the content with the influencer and monitoring their performance.

Social Media Manager

Living Room Advertising Agency
01.2016 - 10.2019
  • Drafted and managed print, online and social media communication designed to promote company brand, image and values
  • Created effective messaging using language, graphics and marketing collateral
  • Developed and managed communication strategies, plans and budgets for client to achieve their targets
  • Cultivated and managed relationships with key clients, vendors and partners
  • Developed key messaging, branding and positioning plans for each of the brands
  • Collaborated with designers and the editorial team on social media marketing plans and calendars
  • Managed key clients social media channels and community management.

Digital & Communication Specialist

COBONE.COM
04.2010 - 02.2014
  • Develop a clear KPI driven social media communication strategy
  • Maintain and grow all social media channels
  • Lead on all Arabic content with managing freelance content writers
  • Assist in the create email production & ensure all outgoing communication is produced according to brand guidelines
  • Coordinate all onsite promotional activities along with all elements of external communication that are required per campaign per channel
  • Reporting on all onsite promotional campaigns on a weekly/monthly basis
  • Provide relevant reportage solutions and maintaining and managing advertising budgets
  • Introduced NPS program to measure and monitor customer satisfaction in every stage of the journey
  • Use effective digital communication channels to increase website traffic and impressions on social content.

Education

Bachelor of Science -

American University, Sharjah

Skills

  • CRM management
  • Customer research
  • Community engagement
  • Campaign support

Timeline

Marketing Manager

Genius Marketing Agency
02.2025 - 08.2025

Brand Campaign Manager

Mumzworld.com
09.2023 - 03.2025

Marketing and Brand Manager

Al Abbar Enterprises
05.2021 - 07.2023

Digital Marketing Manager

Cozmada.com
06.2020 - 03.2021

Social Media Manager

Living Room Advertising Agency
01.2016 - 10.2019

Digital & Communication Specialist

COBONE.COM
04.2010 - 02.2014

Bachelor of Science -

American University, Sharjah

Similar Profiles

CREATE PROFILE
LEILA ADNAN