Leila Mafoud
Wollerau,Switzerland
Summary
Hi there! I am Leila, a marketing expert with a passion for cultivating and scaling luxury retail brands. I have years of experience in creating and implementing digital strategies, increasing brand awareness and developing customer-centric communications initiatives.
Overview
10
10
years of professional experience
Work History
Fractional CMO
LOTV Consulting
01.2021 - Current
- An amplification focused approach that encompasses strategy for editorial outreach, strategic partnerships, affiliate management, and communications conte strategy.
- Strategy development and oversight for digital ad campaign strategy, email campaigns
- Support of goals for merchandising/sales team.
- Mapped out and monitored competitive landscape and benchmarking
- Analyzed consumer usage patterns to identify trends target key demographics.
- Identified and made recommendations for brand positioning and strategy.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
Founder
Green Witch
08.2017 - 02.2022
- Conceptualized and launched a range of lifestyle products
- Defined company roles and responsibilities to establish and enhance processes.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Opened a physical retail presence in Soho, New York
- Created the brand's mission and vision statements for use by employees.
- Proactively navigated business development challenges and customer concerns.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Developed strong partnerships with affiliates and look alike brands to allow for collaboration and more significant opportunities for growth.
Digital Media Strategist
Damascus Bakeries Inc.
06.2014 - 12.2016
- Fulfilled digital advertising by coordinating with sales teams, digital content teams and digital revenue team.
- Collaborated on branding strategy
Established and maintained both B2B and B2C correspondences - Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Content Strategist
Sirius XM Radio Inc.
01.2014 - 08.2014
- Oversight and execution of video content creation and editing for social media
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Applied current editing and photography tools to tell great stories.
- Developed original content using social listening and independent sources.
Education
Bachelor of Arts - International Relations
The George Washington University
Washington D.C.05.2014
Skills
- Case Studies
- Market Segmentation
- Sales Training
- Product Forecasts
- Copywriting
- Market Planning and Execution
- Branding
- Go-To-Market Strategy Development
- Media Relations
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
German
Limited Working
Arabic
Limited Working
Timeline
Fractional CMO
LOTV Consulting
01.2021 - Current
Founder
Green Witch
08.2017 - 02.2022
Digital Media Strategist
Damascus Bakeries Inc.
06.2014 - 12.2016
Content Strategist
Sirius XM Radio Inc.
01.2014 - 08.2014
Bachelor of Arts - International Relations
The George Washington University
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