LEILA SCHNEIDER
Summary
Results-oriented marketer with expertise in paid advertising and client communications. Specializes in digital and creative strategy backed by analytical insights. Eager to expand skills in a collaborative environment.
Overview
6
6
years of professional experience
Work History
Senior Account Manager
Media.Monks
10.2023 - Current
- Lead paid social initiatives for multiple clients specializing in ecommerce, with exposure in B2B
- Manage $250k to $370k in ad spend per month across multiple social channels to drive full-funnel marketing strategy
- Leverage in-platform data, Google Data Studio and Google Analytics to perform account analyses (creative, ad copy, audiences, etc.) and make revenue-driving optimizations
- Oversee daily account initiatives including budgets, bids, performance checks and deck creation
- In the last six months, scaled largest independently-managed account revenue by +234% YoY while improving ROAS +24% YoY
Account Manager
-
07.2022 - 10.2023
Analyst
07.2021 - 07.2022
- Completed year-long internal training to gain expertise in client management, communications and digital marketing on paid social track
Associate
Guidepoint
09.2020 - 05.2021
- Managed client requests and used range of research tactics to identify relevant subject matter experts
- Recruited new Advisors to join the Guidepoint network utilizing the phone, LinkedIn Recruiter, and outreach
- Screened experts for rapidly-evolving client requests and created professional profiles for consideration
Marketing Intern
Metric Theory
06.2019 - 08.2019
- Managed agency website and blog posts
- Published content for social channels, event announcements, press releases and newsletters
- Completed paid social and business acumen trainings
- Created and presented competitive landscape to C-suite on competing marketing agencies
Marketing Intern
LifeMoves
06.2018 - 08.2018
- Curated daily content for various social channels
- Wrote weekly posts and managed LifeMoves blog
- Assisted in marketing strategy for fundraising events
- Doubled follow rate on Meta and increased Twitter engagement +51% YoY for duration of summer season
Education
Bachelor of Arts - Psychology And Economics
Scripps College
Claremont, CA05.2020
Skills
- Paid Social Ads (Meta, LinkedIn, TikTok, Pinterest, Snapchat, Reddit)
- Google Data Studio
- Google Analytics
- Microsoft Office
- Copywriting
- Social Media Management
- CRM
- Verbal and Written Communication
- Client Relations
- Photography and Videography
- Photoshop
- Illustrator
Timeline
Senior Account Manager
Media.Monks
10.2023 - Current
Account Manager
-
07.2022 - 10.2023
Analyst
07.2021 - 07.2022
Associate
Guidepoint
09.2020 - 05.2021
Marketing Intern
Metric Theory
06.2019 - 08.2019
Marketing Intern
LifeMoves
06.2018 - 08.2018
Bachelor of Arts - Psychology And Economics
Scripps College