Leila Srour

Seasoned and purposeful Enterprise Sales Director with a proven record of driving business revenue growth across key areas, including network infrastructure, data centers, storage, cloud, cybersecurity, AI, and collaboration. Adept at exceeding client expectations with a deep understanding of IT business needs and delivering tailored solutions. Known for consistently surpassing sales targets, leading high-performing teams, and managing complex sales cycles for next-generation products. Excels in sales negotiations, ROI-driven strategies, and cultivating long-term strategic partnerships to foster sustainable growth and market expansion.

• Business Process Improvement, 01/01/21
• Introduction to AWS for Non-Engineers: 1 Cloud Concepts, 01/01/19
• Scaling Up Excellence: Getting to More Without Settling for Less, 01/01/21
• Securing the IoT: Introduction, 01/01/21
• Cybersecurity Professional – eSentire, TX, USA, 01/01/18
• Selling Business Outcomes, 01/01/15
• Cisco Certified Sales Expert, 01/01/15
• EMC Mid-Market New Hire Training – EMC, Babson College, USA, 01/01/15

• Drove unprecedented triple-digit growth across multiple verticals as a sales leader, director, and account manager.
• Major startup growth contributor, resulting in more than 55% of the company’s revenue in one year.
• Exceeded sales quota by six times in the first year with Convergeone (Formerly Sigmanet) and consistently surpassed targets.
• Multiple President’s Club awards for outstanding performance.
• Governed a diverse customer base across various verticals nationally and internationally, leading the planning and assessment of clients while developing heat maps to amplify upselling opportunities.
• Secured twenty-five high-value meetings within a span of 1 month, establishing valuable connections with key decision-makers and resulting in buying customers.

• 137 Allies, Founder, Miami, FL, 01/01/24, Present, Built a comprehensive business plan for elite large enterprise clients across the US, focusing on continuously enabling and securing their digital transformation journey., Leveraged existing networks and relationships to serve as a trusted advisor, enabling clients to achieve sustainable business outcomes., Utilized social networking and market research to remain updated on industry trends and the competitive landscape. Designed and executed revenue strategies and sales initiatives while representing the company at all instances.
• Allies137, Managing Director, San Diego, CA, 01/01/21, 12/31/23, Built a comprehensive business succession plan to achieve short- and long-term goals for elite large enterprise clients across the US, focusing on continuously enabling their digital transformation journey., Revamped reporting processes for new sales metrics, maximizing transparency across commercial activities., Initiated and organized marketing and social events in the Pacific West Region, leveraging social networking to stay informed about industry trends and the competitive landscape. Orchestrated revenue strategies and sales initiatives, representing the company in public events to drive product visibility, penetrate target markets, and achieve sustainable growth., Spearheaded multiple projects that resulted in growing customer base by 20%., Successfully onboarded enterprises such as Starbucks, Verizon, and Live Nation Entertainment., Elevated market share by developing competitive products and solutions, solidifying the company's reputation as a trusted brand known for delivering exceptional customer experiences.
• Axelliant, Technology Sales and Growth Consultant (Contract), Los Angeles, CA, 01/01/20, 12/31/21, Developed and executed individual client account strategies aligned with sales strategies. Implemented a unique methodology for conducting business, fostering a working environment that emphasized the value of expertise and customer-centric solutions., Achieved a significant milestone by winning an AI enabled cybersecurity MDR deal with NASA JPL, highlighting the ability to deliver impactful solutions to prestigious clients., Engaged with established C-Level Executives to collaborate on Cloud, Network Infrastructure, Data Center, and Cybersecurity projects, identifying sales and pre-sales solution architecture at every sales cycle stage., Championed the operations of a California-based IT solutions provider, spearheading valuable technical leadership and harnessing extensive industry experience., Demonstrated a consultative approach to understanding customer needs, effectively assessing requirements, and delivering tailored technology solutions.
• Triden Group, Director of Sales & Acquisitions, San Diego, CA, 01/01/19, 12/31/20, Pioneered the company's vision to position as a frontrunner in providing advanced Cybersecurity solutions in West Region. Oversaw the entire sales cycle, defining assignment scopes, allocating resources, mitigating risks, and ensuring the successful delivery of services. Performed comprehensive market research to pinpoint potential targets and prospective customers., Contributed 55% to the company’s overall revenue in 2019 and 2020 by partnering with the President and Board Executives, formulating, and implementing impactful sales initiatives and strategies., Accelerated 25% growth by efficiently introducing a new revenue stream and expanding partnerships., Guided and headed a high-performing team of six sales representatives and one inside sales representative, stimulating collaboration on sales strategies for an outstanding 13-fold growth within a year., Optimised operational processes to deliver state-of-the-art cybersecurity services, encompassing SaaS Endpoint Protection, Identity Management, SaaS, empowering clients with up-to-date protection., Elevated to the position of Director of Sales, spearheading strategic direction for a diverse team of six account managers and business development representatives., Boosted profitability by executing a premium business level that provided clients with added value through premium pricing.
• Triden Group, Senior Acquisitions Account Manager, San Diego, CA, 01/01/18, 12/31/18, Acquired and managed net new logos and functioned as the primary contact for Enterprise accounts, including notable clients such as Sony Entertainment, Scripps Health, Petco, California State Lottery, Hyundai, and City of San Diego., Achieved 300% year-over-year revenue growth by establishing effective sales methodologies, campaigns, and lead generation strategies targeted at C-Level Executives., Drove sales volume and expanded the company's strategic partnerships by 50% across the United States and globally through initiative-taking relationships with existing clients and the channel ecosystem.
• Convergeone (Formerly Sigmanet), National Account Manager, Los Angeles, CA, 01/01/13, 12/31/17, Effectively enabled the delivery of customised digital transformation services through strategic partnerships with hardware, SaaS, and cloud-based companies, providing a suite of enterprise apps, work collaborations, networking, support, cloud mobility, and security solutions. Co-authored a gap analysis to strategize technical upgrades and address commercial needs., Yielded over $6 million in annual revenue by trailblazing national sales activities for a leading technology solutions provider, specialising in data centre, storage, security, cloud, and unified communications platforms., Recognized and capitalised on growth opportunities, securing net new sales from prestigious clients such as Google, Westfield Malls, Littler Mendelson, and Aids Healthcare Foundation., Secured thirteen net new accounts, resulting in over $25 million in revenue.