Leila L. Siciliano
Haines City,FL
Summary
Results-driven and accomplished professional with over 10+ years of experience across diverse industries, excelling in sales, event coordination, and business development. Proven ability to lead successful initiatives, establish streamlined processes, drive revenue growth in both B2B and B2C landscapes, and cultivate strong relationships with key partners. Skilled in creating and implementing processes, with a proficiency in automating workflows to enhance efficiency.Fluent in English and Spanish with exceptional leadership, problem-solving, and analytical skills. Seeking a challenging management position to leverage expertise in sales and business development, contributing strategically to organizational growth and success.
Overview
16
16
years of professional experience
Work History
Event Coordinator
Solis Health Plans
03.2022 - Current
- Served as the State Event Coordinator, leading the planning and execution of corporate events, member, and provider-focused events across the entire state in alignment with CMS standards and regulations
- Created and implemented automation processes to enhance efficiency in event planning and execution
- Plans and oversees event coordination for sales and educational events, community functions, and organizational alignment with key partners in the respective community and market region, in communication with the Sales Director and Sales Team
- Coordinates with various vendor partners to ensure event execution is compliant
- Managing logistics, including venue selection, catering, and audiovisual setups
- Collaborated with cross-functional teams to coordinate logistics, manage vendor partnerships, and streamline processes for efficient event execution
- Develops and maintains event orders in collaboration with the fulfillment team, along with promotional/collateral materials within approved guidelines to support the sales department
- Submits requisitions and processes invoices for vendors monthly, as well as internal associate expenses related to the marketing and support of the business
- Creates weekly and monthly sales reports, maintains the overall department budget and expenses pertaining to the area of responsibility, and produces ad hoc reports as requested by the Sales Director
- Develops, negotiates, and establishes new business opportunities and relationships within different market segments via telephone and outside sales appointments
- Actively participating in local networking events to expand business connections
- Provides backup support to other Sales Managers and the Sales team as needed
- Ensures adherence to CMS Marketing Guidelines at all events and functions.
Internal Sales Associate
Solis Health Plans
08.2021 - 03.2022
- Develop meaningful relationships with customers and providers to encourage trust and loyalty
- Educate seniors on Medicare generally and Medicare Advantage Plan
- Interview prospects to learn about their needs and discuss any existing coverage to find better benefits for them
- Understand and demonstrate the product to seniors and providers
- Follow up on cold and warm leads to further the sales process
- Generate events and sales strategies to increase sales success rates
- Attend sales meetings and training to improve sales skills
- Execute and control of sales activities, including establishment and achievement of agreed business plan
- Complies with company policies and procedures and maintains confidentiality of customer medical records in accordance with state and federal laws
- Explore feasibility of new business opportunities
- Improve and expand the business relationship with existing customers, drive and lead the sales developments pro-actively by setting objectives and targets.
Sales Consultant
Master Bath of Florida
01.2019 - 07.2021
- Conducted in-home sales appointments from both office and self-generated leads.
- Enhanced customer satisfaction through personalized consultations and tailored product recommendations.
- Introduced and sold new products and technology.
- Achieved consistent monthly sales volume increases of 20-30%.
- Ranked as the number 1 in sales volume for a consecutive 2-year period.
- Currently averaging a remarkable 50% of total company sales.
- Actively followed up with prospects and hot leads throughout the sales process.
- Closed all sales transactions and generated necessary documents.
- Regularly attended sales meetings, trade shows, and training seminars to expand networking and product knowledge.
- Maintained a high level of dedication, working off 100% commission.
- Recognized with awards and bonuses for outstanding sales production in 2021.
- Organized client files for easy accessibility.
Director of Operations
Pcruz USA
01.2018 - 01.2019
- Implemented systems and processes to enhance efficiency, reduce costs, and shorten project durations.
- Developed a strategic business plan for profitable growth.
- Resolved employment turnover through incentive and training programs.
- Established and led a high-performance operation and customer service team.
- Managed budget and controlled costs effectively.
- Improved quality, on-time delivery, and reduced past due orders through process enhancements.
- Achieved a 95% net collection rate across the client base.
- Led and managed a team of 10 people, enhancing customer satisfaction.
- Conducted international negotiations and ensured successful outcomes.
- Researched, developed, and implemented electronic file organization for optimized revenue and reduced operating costs.
- Provided on-site and remote sales support.
- Built key client relationships through visits, identifying and addressing their needs.
- Expert in acquiring new accounts.
- Ensured efficient administration and office procedures.
- Led a team, set objectives, and identified employee training requirements.
- Monitored and improved staff performance.
Small Logistics Business Owner
Marley Logistics
10.2015 - 12.2017
- Responsible for all on site aspects of the logistics, supply chain, and customer delivery operations
- In charge of making sure that each stage of the distribution process is progressing on time, on budget and to the right quality
- Working with multiple customers at the same time
- Vast experience of managing 3rd party logistics providers
- Negotiate transportation rates and services
- Visiting key clients to build relationships and identify their key needs
- Ensuring the efficient running of administration and office procedures
- Supervising the completion of all checks and documentation required by law
- Monitoring and tracking the flow of goods into the warehouse
- Controlling the order cycle
- Team-Leader
- Setting objectives and identifying employee training requirements
- Monitored performance of the staff
- Highly experienced in acquiring new accounts.
Patient Account Representative
MedAssist a First Source Company
10.2013 - 09.2015
- Work with patients both in person and by telephone in securing public aid assistance
- Enter notes and account information into the hospital computer system
- Effectively communication with both the hospital and company staff on any information requested
- Prepared new patient charts carefully and accurately
- Insurance verification
- Extensive knowledge of medical insurance benefits and billing (including Medicaid and Medicare)
- Obtaining authorizations that are required for services
- In-depth knowledge on HIPAA rules and regulations.
Medical Supplies General Manager
Anatomic Health, Inc.
01.2008 - 09.2013
- Distributed and set up medical equipment in Broward and Palm Beach area; conducted product demonstrations and training to physicians and medical office personnel
- Provided customer service, trained patients in the use of physical therapy equipment and treatments, tailored patient braces following physician prescriptions
- Maintained daily logs of patient equipment and treatments, including physician prescriptions and orders, and handled inventory management
- Managed all administrative paperwork between patients, insurance companies and the home office, generated weekly, monthly, and annual reports for the company’s owner
- In charge of new staff hiring, orientation and training
- Acquiring new accounts.
Education
Resident Life Insurance License -
Florida Department of Financial Service
Miami, FLResident Health Insurance License -
Florida Department of Financial Services
Miami, FLAssociate of Arts, Health Services Administration -
Keiser University
Miami, FLSkills
- Independent Professional: Self-motivated and ambitious, adept at handling multiple projects independently Demonstrated strong leadership skills across various professional settings
- Sales Expertise: Extensive B2B and B2C sales experience, with the ability to generate and convert leads
- Business Development: Established new business opportunities and relationships across market segments
- Process Optimization: Skilled in creating and automating processes for enhanced efficiency
- Analytical Skills: Proficient in problem-solving and data analysis for detailed reports
- Management and Accounting: Strong in database management, accounting principles, and making sound administrative decisions
- Sales Reporting: Created and maintained sales reports, competitor knowledge, and ad hoc reports
- Software Proficiency: Proficient in MS Office (Excel, Word, Power Point, Outlook) CRM tools, Forms Development tools, Hospital Systems, and internet applications
- Budget Management: Managed department budgets and expenses
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
References
References available upon request.
Timeline
Event Coordinator
Solis Health Plans
03.2022 - Current
Internal Sales Associate
Solis Health Plans
08.2021 - 03.2022
Sales Consultant
Master Bath of Florida
01.2019 - 07.2021
Director of Operations
Pcruz USA
01.2018 - 01.2019
Small Logistics Business Owner
Marley Logistics
10.2015 - 12.2017
Patient Account Representative
MedAssist a First Source Company
10.2013 - 09.2015
Medical Supplies General Manager
Anatomic Health, Inc.
01.2008 - 09.2013
Resident Life Insurance License -
Florida Department of Financial Service
Resident Health Insurance License -
Florida Department of Financial Services
Associate of Arts, Health Services Administration -
Keiser University