Leilani Apo
Las Vegas,NV
Summary
Relatively new to the Social Media Marketing field, I possess a strong aptitude for rapid learning. Experience includes independent management of the Chick-fil-A Centennial Hills Instagram/Facebook accounts, where a comprehensive training guide for future team members was developed. Currently overseeing the UNLV Aspire Instagram/Facebook page, fostering positive community engagement and focusing on cultivating an intellectually stimulating environment for prospective secondary education students.
Pursuing Social Media Marketing coursework as part of the Journalism major at UNLV, eager to apply the acquired knowledge and skills in current and future endeavors.
Overview
4
4
years of professional experience
Work History
Social Media Manager
UNLV ASPIRE
08.2023 - Current
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Posting 2-3 times a week.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
Team Member
Cafe Lola
02.2024 - Current
- Kept work areas clean, organized, and safe to promote efficiency and team safety.
- Learned all required tasks quickly to maximize performance.
- Worked scheduled shifts and remained available to work during coworker absences, holidays, and busy periods.
- Contributed to team success by completing jobs quickly and accurately.
- Contributed to a positive work environment by consistently demonstrating professionalism, adaptability, and strong interpersonal skills.
- Trained new team members by relaying information on company procedures and safety requirements.
- Maintained strict adherence to company policies and procedures while sustaining high-quality work standards under pressure.
Social Media Manager
Chick-fil-A
01.2023 - 02.2024
- Increased customer engagement through social media.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Designed and implemented social media strategies to align with business goals.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Created a strategy plan that included posting 6 days a week, with 2-3 reels, and one recurring post theme.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Suggested and implemented new features to develop brand awareness.
- Brought 600 new followers, and averaged 1,500 views per reel.
Team Lead
Chick-fil-A
01.2023 - 02.2023
- Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
- Served as a role model for the team by demonstrating commitment to excellence, professionalism, and adherence to company values at all times.
- Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
- Kept labor under 17% meeting the store's goal.
- Ran $2,500-$3,500 hours, with a staff of 20-25 people daily.
Trainer
Chick-fil-A
12.2020 - 01.2023
- Mentored new hires, resulting in stronger staff development and increased productivity.
- Trained upwards of 50 staff members.
- Monitored and reported trainee progress, introducing new learning tools to address individual needs.
- Provided one-on-one mentoring to help individuals reach their full potential within the organization.
- Coached employees on best practices, providing constructive feedback to support their professional growth.
Team Member
Chick-fil-A
08.2020 - 12.2020
- Kept work areas clean, organized, and safe to promote efficiency and team safety.
- Learned all required tasks quickly to maximize performance.
- Maintained productive, efficient approach to all tasks.
- Cultivated a positive work environment with peers.
- Helped upwards of 50 customers daily, with weekly customer compliments.
Education
Bachelor of Arts - Journalism
University of Nevada - Las Vegas
Las Vegas, NV05.2026
High School Diploma -
Las Vegas Academy Of The Arts
Las Vegas05.2022
Skills
- Customer Service
- Teamwork and Collaboration
- Adobe Premier
- Canva
- Basic Graphic Design
- Attention to Detail
- Leadership
- Organization
- Problem-Solving
- Training and mentoring
Timeline
Team Member
Cafe Lola
02.2024 - Current
Social Media Manager
UNLV ASPIRE
08.2023 - Current
Social Media Manager
Chick-fil-A
01.2023 - 02.2024
Team Lead
Chick-fil-A
01.2023 - 02.2023
Trainer
Chick-fil-A
12.2020 - 01.2023
Team Member
Chick-fil-A
08.2020 - 12.2020
Bachelor of Arts - Journalism
University of Nevada - Las Vegas
High School Diploma -
Las Vegas Academy Of The Arts