Leilani Carr

• Support product marketing efforts by developing clear positioning and messaging that communicate platform value, differentiators, and use cases to prospective users
• Partner cross-functionally with leadership, product stakeholders, and creative teams to support go-to-market initiatives for new features and platform updates
• Create customer-focused content and messaging that educates users, builds trust, and supports conversion and retention goals
• Develop and manage marketing assets aligned to the customer journey, including feature explainers, competitive comparisons, and educational materials
• Analyze user behavior, engagement metrics, and campaign performance to inform messaging optimization and next-step recommendations
• Support launch planning and execution by coordinating timelines, deliverables, and communication plans across marketing channels
• Leverage AI-assisted tools for research, content creation, and performance analysis to improve efficiency and insight generation

• Supported B2B marketing initiatives across digital campaigns, product-adjacent messaging, and client communications
• Assisted with go-to-market planning and execution for platform features, services, and campaign launches
• Conducted competitive research, market analysis, and audience insights to support positioning and messaging decisions
• Collaborated with sales-facing teams to develop campaign materials and marketing collateral that supported lead generation and client engagement
• Supported performance analysis and reporting to assess campaign effectiveness and recommend optimizations
• Managed multiple projects simultaneously, ensuring accuracy, timeliness, and alignment with strategic objectives

Additional Product Marketing Experience (2024)
Cellugizer – Consumer Health & Wellness Brand

• Supported product positioning and messaging for a consumer supplement brand
• Assisted with campaign planning, digital execution, and performance evaluation tied to product growth objectives