Leisl AuVanté
Chanhassen,MN
Summary
Seasoned and dynamic writer, editor, and content creator offering 25+ years of experience with web content, copywriting, and collateral materials to feature articles, white papers, and scripts/screenplays. Innovative and fluid content tailored to message and audience.
Overview
23
23
years of professional experience
Work History
Content Creator of Online Wellness Course
Root Cause Recovery
01.2023 - Current
- Breaking down complex, heady, medical and wellness content into useful layman’s terms, thus bringing comprehension to an eighth-grade level, and then transforming it into a 9-week online course, original content, copy and content editing.
Editor and Contributing Writer
Recovery Today Magazine
01.2019 - Current
- Editor of monthly columns as well as contributing feature article writer for the recovery and wellness communities, copy and content editing
Freelance Writer/Editor/Content Creator
Self Employed Writer
01.2002 - Current
- Clients include Allstate, General Mills, IMDb, Northern Air Transport, Peper Law Office, TVP short films: 2nd Chance, AnoMiC, and more
- With a background in advertising and public relations, my work encompasses communications consulting focused on brand-building and content strategies, integrated marketing communications, digital content writing, advertising/public relations/marketing copywriting, long- and short-form writing, copy and content editing, creating collateral materials as well as working one-on-one with clients and/or creative teams
- Additional experience with multi-channel campaigns and working with the media
- Published works include website content, ads, press releases, feature articles, editorials, newsletters, brochures, corporate backgrounders, biographies, screenplays, fundraising content and campaigns, nonprofit content
Pro bono Campaign Director
Bob the Bus Driver Fundraising Campaign
01.2019 - 12.2019
- This campaign captured the moving story of a local unsung community hero in need and disseminated it through various channels and tactics to drive maximum donations
- The target goal was met within 4 weeks of inception and ahead of projected timeline
- Responsibilities included concepting the overall campaign theme and its various elements including creative materials, marketing, public relations, media, collateral materials as well as budget management and fund allocations
- Additional duties required news writing and media placement, design and copywriting of marketing/PR materials for both print and digital tactics, and networking with community members, officials and organizations for maximum exposure and effectiveness
Account Coordinator
Cuneo Advertising
01.2017 - 12.2019
- Responsibilities included serving as a liaison between the account service team, other agency personnel, and agency clientele by providing creative briefs, project specs, timelines, assets and other project/campaign documentation to coordinate client projects from inception to completion
- This required meticulous organization and attention to detail while continuously multi-tasking in a fast-paced, deadline-driven environment
- Additional responsibilities included proofing and shepherding approval of client scripts, ads, social media communication, website deliverables, storyboards and other creative materials
- Expertise in Tier II and Tier III co-op documentation and submission
- Duties also included event & conference planning requiring outside vendor & media management including gathering estimates, negotiating contracts, overseeing creative and collateral deliverables, managing schedules, timelines and budgets
- Successfully spearheaded 2017 Grant’s Pass Grand Opening remotely
Stay-at-home Parent & Intermittent Freelance Copywriter
Stay-at-home Parent & Intermittent Freelance Copywriter
01.2002 - 12.2016
- From 2002 to 2016, I chose to stay home and raise three wonderful children
- In addition, I enjoyed occasional freelance jobs where I concepted and designed layouts as well as content and copy for various types of marketing pieces such as direct mail, brochures, corporate backgrounders, newsletters, fundraising materials, website content and editorial pieces
- I also provided extensive copy & content editing services
- Additionally, our large extended family afforded me many opportunities to spearhead the planning, execution and hosting of large events
Education
BAs - Advertising And Public Relations, Art History
University of St. Thomas
Skills
- Digital Content writing
- Content Strategy
- Advertising/PR/Marketing copywriting
- Copy/Content editing
- Long and Short Form writing
- Advertising skills
- Integrated Marketing Communications skills
- Research skills
- Brand Development
- Content Curation
- Digital Marketing
- Social media content campaigns
- Copywriting
- Email campaigns
- Event Planning
- Whitepaper Writing
- Scriptwriting
- Teamwork and Collaboration
- Excellent Communication
Volunteer Experience
- Veterans and other Vulnerable Individuals, Assisting with healthcare, housing, and food benefit applications and paperwork.
- Mni Akisni Recovery Non-profit Organization, Advising board on integrated marketing communications, concepting, writing collateral materials.
- World Ambassadors for Peace, Concepting, writing corporate backgrounder, bios for each department head and collateral materials.
- American Cancer Society’s Wigs Without Worry, Concepting and writing patient collateral materials.
- Sharing & Caring Hands, Meal prep, serving meals and sunshine to the homeless.
Timeline
Content Creator of Online Wellness Course
Root Cause Recovery
01.2023 - Current
Editor and Contributing Writer
Recovery Today Magazine
01.2019 - Current
Pro bono Campaign Director
Bob the Bus Driver Fundraising Campaign
01.2019 - 12.2019
Account Coordinator
Cuneo Advertising
01.2017 - 12.2019
Freelance Writer/Editor/Content Creator
Self Employed Writer
01.2002 - Current
Stay-at-home Parent & Intermittent Freelance Copywriter
Stay-at-home Parent & Intermittent Freelance Copywriter
01.2002 - 12.2016
BAs - Advertising And Public Relations, Art History
University of St. Thomas
Similar Profiles
Star AsheStar Ashe
Patient Service Representative at Root Center for Advanced RecoveryPatient Service Representative at Root Center for Advanced Recovery
Nicole KennedyNicole Kennedy
Peer Recovery Facilitator at Root Recovery ClinicPeer Recovery Facilitator at Root Recovery Clinic
Chigozie AvugaraChigozie Avugara
Substance Abuse Counselor at Root Center For Advanced RecoverySubstance Abuse Counselor at Root Center For Advanced Recovery
Joel GotzJoel Gotz
Elementary Music Teacher at Minnetonka Public SchoolsElementary Music Teacher at Minnetonka Public Schools
JoAnn TylerJoAnn Tyler
National & Regional Sales Manager at Holmatro, Inc.National & Regional Sales Manager at Holmatro, Inc.