Lena Wilson

Yelo is reimagining ride share for college students, making it cheaper, safer, and more social.

• As the head of the growth team, I am helping to bring Yelo to Berkeley by recruiting drivers, conducting social media and app marketing, and managing the ambassador program.
• I work as the social lead, where I plan events like boiler rooms and DJ sets.
• Other tasks include: email communication with companies for brand deals and sponsorships, flyering cars for driver recruiting, communicating with ambassadors, and creating social posts on Instagram and TikTok.

• I work as a Front Desk Associate to welcome customers, check in and register students for classes, manage point-of-sale operations using multiple POS systems, and provide customer service.
• Training to teach Inferno Hot Pilates classes beginning in March

• I oversaw inventory management and product ordering. This included intaking packages, entering them into the system, and organizing products efficiently on store shelves.
• I supported daily store operations by handling point of sale transactions, processing credit card payments, and assisting customers to ensure a positive shopping experience.

• I managed point of sale operations, processed credit card transactions, and handled opening and closing responsibilities to ensure smooth daily store operations.
• I engaged with customers through in-person interactions, phone calls, and sales support.
• I organized the store and designed curated product displays that highlighted merchandise and enhanced the overall shopping experience.