Lenie Tumminia
Prosper,TX
Summary
Dynamic marketing professional with extensive experience at Toyota Motors North America, excelling in integrated marketing campaigns and social media strategies. Proven track record in boosting brand engagement and optimizing digital presence through data analytics. Strong collaborator with a focus on multicultural marketing and exceptional customer service, driving impactful results in competitive environments.
Overview
24
24
years of professional experience
Work History
Social Media Senior Planner
Toyota Motors North America
03.2020 - Current
- Coordinated cross-functional teams to ensure seamless execution of project deliverables from inception to completion
- Successfully managed Toyota USA social media handles in various platforms such as Instagram, Facebook, TikTok, YouTube for increased engagement and audience growth.
- Managed 4 advertising agencies to create engaging multimedia content including social media and video posts to amplify campaigns and boost brand awareness.
- Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
- Promoted events via social media to generate buzz around new vehicle campaigns and event partnerships such as Olympics, NFL.
- Monitored industry trends to stay ahead of competitors, adjusting tactics as needed.
- Collaborated with cross-functional teams to develop cohesive marketing plans and messaging including paid and organic.
- Streamlined internal communication processes to ensure efficient collaboration between departments in executing marketing strategies.
- Optimized advertising spend to maximize ROI, reallocating budget based on performance analytics.
- Improved audience engagement with regular analytics reviews and content strategy adjustments.
- Curated user-generated content to showcase authentic experiences, building brand trust via our multi-culture agencies.
- Revamped social media style guides to reflect current trends, keeping brand relevant.
- Devised content strategy to effectively engage target audiences.
- Enhanced project efficiency by streamlining workflows and implementing time-saving processes.
Senior Digital Marketing Specialist
Toyota Motor North America
07.2015 - 03.2020
- Successfully developed and managed Toyota Enterprise Lead Management Solutions. 3rd party lead feature, social media, reputation management and Mystery shop program.
- Collaborated with cross-functional teams for the successful execution of integrated marketing campaigns.
- Assisted in developing a comprehensive content strategy to support overall digital marketing objectives.
- Optimized online presence by conducting regular website audits and updating outdated content as needed.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Monitored, evaluated and optimized Toyota dealerships' website to improve engine ranking, user experiences and conversion rates.
Digital E-Commerce District Manager
Toyota Motor North America
06.2011 - 07.2015
- Highly skilled as the liaison for the regional offices and Toyota dealerships.
- Consulted with Toyota dealerships regarding their websites, CRM and made recommendations to increase sales revenues and profitability while maintaining excellent customer satisfaction.
- Streamlined sales process with the integration of CRM tools, resulting in improved lead tracking and follow-up procedures.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Area District Sales Manager
Toyota Motor North America
10.2000 - 07.2015
- Extensive experience in Toyota dealership operations. Held various responsibilities such as new vehicle sales and Toyota dealership part sales in various locations in New York Region.
- Effectively streamlined dealerships operations within the sales department, improving efficiency and reducing costs.
- Consistently exceed sales goals, achieving high increase in sales YoY.
- Increased sales revenue by implementing effective strategies and building strong client relationships.
Education
Bachelor of Science - Elementary Education
University of Sto Tomas
Skills
- Integrated Marketing Campaigns
- Social Media and Digital Marketing
- Multicultural marketing
- Teamwork and collaboration
- Influencer Marketing
- Multitasking Abilities
- Computer proficiency
- Social media platforms
- Data analytics
- Various Software knowledge
Timeline
Social Media Senior Planner
Toyota Motors North America
03.2020 - Current
Senior Digital Marketing Specialist
Toyota Motor North America
07.2015 - 03.2020
Digital E-Commerce District Manager
Toyota Motor North America
06.2011 - 07.2015
Area District Sales Manager
Toyota Motor North America
10.2000 - 07.2015
Bachelor of Science - Elementary Education
University of Sto Tomas
Similar Profiles
Charina MarrionCharina Marrion
Lead Digital Forensic Analyst at Toyota Motors North AmericaLead Digital Forensic Analyst at Toyota Motors North America
Srivathsa KrishnapurapuSrivathsa Krishnapurapu
IAM Lead, Cybersecurity at Toyota Motors North AmericaIAM Lead, Cybersecurity at Toyota Motors North America
Jade RoysterJade Royster
Paid Summer Intern at Toyota Motors North America (TMNA)Paid Summer Intern at Toyota Motors North America (TMNA)