Lenin Pulgar
New York - Orlando,New York
Summary
A highly accomplished professional with extensive business development experience, passionate about sales and achieving top-performing results: developing, implementing, and achieving sales strategy goals, identifying and creating profitable business opportunities, and building long-term relationships. Team player and natural leader capable of managing many people and a team. Experience in the development of products, promotion, and optimization of campaigns. Excellent networking skills, a sense of humor, and a kind disposition. I am highly motivated by marketing, prospecting, and networking strategies to achieve objectives, including providing superior customer service to gain the loyalty of clients.
Overview
9
9
years of professional experience
Work History
North American Sales Manager
Inforpro
New York, NY
09.2018 - Current
- Plan and execute four B2B Beauty tradeshows worldwide per year with 145 suppliers and 4000 visitors.
- Assumed responsibility for managing a 2 million client book annually and growing this to 4 million. Gained quick existing customers' trust while building brand-new, fresh clients through cold calling, events, and lead research.
- Develop performance metrics to measure sales activities and optimize operations accordingly. Fifty calls a day followed by two emails; six proposals are sent daily; ten newly found contacts are added to my database, and 12 face-to-face meetings are held monthly.
- Prepared monthly sales volume reports to reflect overall and vertical business trends, with average sales from 5K to 60K. Monitored customer feedback and responded to requests promptly. Analyzed sales data and trends to identify areas of improvement. Developed strategies to increase sales and ensure customer satisfaction.
- Developed an innovative sales strategy involving scripts, video calls or meetings, engaging questionnaires, and a visual presentation of the benefits, which has now been used by the whole team to prospect and close clients.
- Achieved the largest sales and sponsorships in the show and company history, netting $125K from one client.
- Coached, developed, and motivated the team to achieve revenue goals.
- Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings, and optimizing product turns.
- Set ambitious goals with a solid business plan to become the top performer in the company.
Client Relationship Manager
Markets Group
New York, NY
12.2016 - 09.2018
- Served as a strategic relationship manager, providing business development for highly successful conferences and events for the private wealth sector, high net worth individuals, and family offices.
- From 400 to 1000 Attendees.
- Developed new and managed existing business relationships with companies interested in our conferences’ networking benefits.
- Secured sponsorship from high-level decision-makers.
- Sold sponsorship packages from $25,000 to $85,000.
- Made 60+ calls a day, followed by emails.
- Strong daily lead generation.
- Identified new business opportunities through research and analysis of client needs.
- Maintained accurate records of client interactions and transactions.
Business Development Manager
New York Business Group
New York, NY
01.2015 - 01.2017
- Developed strategic plans and established sales targets based on company objectives to promote sales growth.
- Managed sales teams regarding performance metrics, forecasting, and sales enablement.
- Utilized contemporary selling methodology focused on probing, listening, and quantifying to create solutions that have tangible financial and operational benefits.
- Delivered exceptional sales results, completing more than 50+ calls a day; utilized effective negotiation techniques to close deals and maintain ongoing rebooking of campaigns.
- Consistently met strict deadlines, assisting the organization in expanding its portfolio; conducted primary research into the target market of profile attendees and vendors.
- Created presentations to attract new business opportunities.
- Conducted research on industry trends, competitor activities, and customer needs.
Education
Master of Arts - Social Communication Audio And Visuals.
URBE
Venezuela 05.2003
Skills
- Strategic Planning / Business Development
- Effective Sales Results / Target Revenue
- Staff Training and Development/ Sales Team Leadership
- Exceptional Negotiation Skills / Rebooking Campaigns
- Territory Management/ Staff Management/ Operations
- Customer Relations / Event Organization/ Problem Solving
- Public Speaking / Presentations
- CRM / MS Office Skills / Salesforce
- Sponsorship Sales / Advertising
- Fluent in English, Spanish, Portuguese, and 60% French
Timeline
North American Sales Manager
Inforpro
09.2018 - Current
Client Relationship Manager
Markets Group
12.2016 - 09.2018
Business Development Manager
New York Business Group
01.2015 - 01.2017
Master of Arts - Social Communication Audio And Visuals.
URBE
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