Leo Nguyen

• Lead development of go to market strategies for Fashion + Luxury accounts, helping client C-suite to better leverage TikTok as a premium partner across business needs including commerce, branding, and creative.
• Collaborate with internal stakeholders including Research & Insights, Creative, Creators, Brand Partnerships and Product to build cohesive marketing plans for Fashion + Luxury brands on TikTok
• Develop Fashion + Luxury thought leadership that outlines TikTok opportunities within shifting macroeconomic conditions

• Clients: Riot Games: League of Legends Championship Series, Hyundai Artlab, Facebook, Robinhood, Wealthfront, and Rand
• Develop brand strategy and business architecture
• Brand storytelling
• Pitch development
• Identify creative territories to support go-to-market campaigns
• Social content strategy and creative execution.

• Clients: Greenhouse, Revolt, Appleton, HBO, Billionaire Boys Club
• Strategic lead across creative and experiential new business pitches
• Developed brand positioning for go to market pitches
• Expert in identifying consumer insights and cultural behaviors to create business opportunities for clients

• Clients: JcPenney, Burt’s Bees, Verizon
• Lead creative brief development
• Thought leadership: Trend reports, consumer behavior analysis, and brand implication.

Clients: Nike, Jins, Hypebeast, I-D, Farfetch, Paper