Summary
Overview
Work History
Education
Skills
Websites
Timeline
Military Service
Generic

Leon Larae O’Brien

Navasota,TX

Summary

Seasoned automotive executive veteran with over 25 years of progressive leadership experience in dealership operations, sales management, and team development. Proven ability to build high-performing teams, drive profitability, and maintain exceptional customer satisfaction. Expert in Ford-specific platforms including Dealertrack, CDK Global, RouteOne, and FMCDealer. Known for tactical execution, operational discipline, and strategic planning that delivers measurable results.

Overview

27
27
years of professional experience

Work History

General Manager

Henson Ford
01.2024 - Current
  • Lead hiring, training, and development of dealership staff across all departments
  • Manage and oversee a team of 50+ employees, fostering collaboration and accountability
  • Analyze and manage financial statements to ensure consistent profitability
  • Oversee marketing strategies to enhance customer engagement and brand visibility
  • Maintain high CSI through service excellence and team performance
  • Structure and close deals to maximize gross profit while ensuring compliance
  • Supervise daily operations including cash flow, vendor relations, and departmental coordination
  • Drive business growth through strategic planning and execution of long-term initiatives

General Sales Manager (GSM)

Henson Ford
01.2014 - 01.2024
  • Led a team of 10+ sales professionals, achieving consistent growth in unit sales and gross profit
  • Approved and structured deals through RouteOne, ensuring compliance with Ford and lender guidelines
  • Appraised trade-in vehicles to support profitable deal structures and inventory balance
  • Implemented Ford corporate sales strategies and adapted them to local market conditions
  • Trained finance personnel to improve deal packaging and increase backend profitability
  • Maintained low turnover through mentorship, accountability, and performance-based incentives
  • Monitored KPIs including closing ratios, CSI scores, and inventory aging

General Sales Manager (GSM)

Varsity Ford
01.2013 - 01.2014
  • Directed sales operations and team performance to meet dealership goals
  • Implemented sales strategies and monitored KPIs for continuous improvement

Sales Manager

Varsity Ford
01.2006 - 01.2013
  • Supervised sales team and supported daily deal structuring and customer negotiations
  • Trained staff on Ford product knowledge and customer engagement techniques
  • Collaborated with finance and service departments to streamline operations and improve CSI
  • Managed inventory display and lot organization to maximize sales impact

Finance Manager

Varsity Ford
01.1999 - 01.2002
  • Structured financing options and secured approvals from Ford Credit and other lenders
  • Ensured compliance with financial regulations and dealership policies
  • Increased profitability through optimized deal packaging and upselling protection products

Education

Psychology

University of Houston
Houston, TX
01.2005

Skills

  • Ford Sales Operations & Compliance
  • Sales Team Leadership & Development
  • Deal Structuring & Profit Optimization
  • CRM & Dealer Software (Dealertrack, CDK, FMCDealer, RouteOne)
  • Inventory Management & Trade-In Appraisals
  • Customer Satisfaction & Retention
  • Financial Statement Analysis
  • Strategic Planning & Execution
  • Tactical Leadership & Operational Discipline

Websites

Timeline

General Manager

Henson Ford
01.2024 - Current

General Sales Manager (GSM)

Henson Ford
01.2014 - 01.2024

General Sales Manager (GSM)

Varsity Ford
01.2013 - 01.2014

Sales Manager

Varsity Ford
01.2006 - 01.2013

Finance Manager

Varsity Ford
01.1999 - 01.2002

Psychology

University of Houston

Military Service

  • United States Marine Corps
  • Lance Corporal (LCpl) | 1991–1995
  • - Lead Man on mortar team, responsible for tactical coordination and team readiness
  • - Demonstrated precision and discipline in high-pressure environments
  • - Awarded National Defense Service Ribbon
  • - Earned Expert Marksman Badge

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