Leon Tambue
Brooklyn,NY
Overview
5
5
years of professional experience
Work History
Senior Strategist
160over90, An Endeavor Company
06.2022 - Current
- Led strategic planning and creative development across 26 business properties including higher education, finance, sports, and entertainment, over the span of 18 months.
- Developed brand and business strategy for the Professional Bull Riding Tour and Team Series, leading to increased brand awareness, ticket sales, and sold-out events at MSG.
- Designed and executed 160over90's Go-To-Market strategy, creating a framework for consistent cross-departmental collaboration on new intellectual properties sold to client partners.
- Pitched new and existing business to C-suite and high-priority clients alongside the internal senior leadership team.
Brand Strategist
Vice Media Group
10.2021 - 06.2022
- Leveraged expertise to create strategies responsive to digital and IRL client RFPs with budgets between $750K and $1.5MM.
- Collaborated closely with VP-level stakeholders to shape internal branding through informed creative events and brand perspectives for O&O properties.
- Directed research across high-value accounts in tech, finance, and web3, bolstering understanding and producing content across VMG platforms.
- Enhanced Q2 profitability, catalyzing over $20MM in business within the first six months through culturally resonant strategies.
Creative Strategist
Team Epiphany
07.2019 - 09.2020
- Led creative strategy for new and retained clients such as NIKE, Truly, Campari, and Coca-Cola.
- Achieved a milestone of 150MM social impressions as campaign strategy lead for Atlanta United's "King’s Kit" launch.
- Guided the creative trajectory for Footlocker's Greenhouse innovation hub from brief to launch, advising brands such as ALife, Literally Balling, and Public School.
- Led strategy for Budweiser Studios’ Afropunk activation and digital zine publication.
Education
Bachelor of Arts - Creative Writing
New York University
New York, NY2019
Skills
- Audience Expansion
- Creative Direction
- Creative Ideation
- Culture Mapping
- HUMINT
- Oral Communication
- Primary Research
- Secondary Research
- Strategic Planning
- Tentpole Development
- Thought Leadership
Additional Information
- Sohohouse, Membership Committee
- The BandWith Group, Founder
- Voice Alumni Board, Founder
- Pi Kappa Alpha, President
Accomplishments
- Breathing Room (2021)
- HEED LLC (2018)
- BSE Global (2017)
- BCNY (2016)
- STACK Media (2015)
Timeline
Senior Strategist
160over90, An Endeavor Company
06.2022 - Current
Brand Strategist
Vice Media Group
10.2021 - 06.2022
Creative Strategist
Team Epiphany
07.2019 - 09.2020
Bachelor of Arts - Creative Writing
New York University