Leona Gareginyan
New York
Summary
Dynamic Social Media Specialist with over 4 years of experience crafting engaging content and driving online presence for brands across multiple platforms. Skilled in developing and managing trend-driven social media strategies that foster community growth, enhance brand visibility, and boost customer engagement. Proven track record of elevating brand awareness and building loyal, active online communities.
Overview
6
6
years of professional experience
Work History
Digital Marketing Associate
East End Youth
08.2021 - 12.2024
- As a Digital Marketing Associate at East End Youth, I played a key role in driving digital marketing efforts for our clients. My responsibilities included assisting with media planning, analytics, and presenting creative briefs and strategies to the team and clients. I also managed various project tasks such as creating engaging content across multiple platforms, including Instagram and Facebook, and ensuring it aligned with client goals.
- Additionally, I was responsible for community engagement, managing influencer partnerships, tracking influencer campaign performance, reaching out to potential influencers, and building relationships to enhance brand presence online.
Social Media Coordinator
BFROW
02.2019 - 02.2021
- In my role as the Social Media Content Creator at BFROW, I would help out my team by developing content strategies, writing copy, designing graphics, hosting written interviews, and working across influencer campaigns.
- I spent probably more than 2/3 of my day just learning things I needed to do, which was an excellent fit for me. It seemed as though we worked weekends or late nights for the good of the company. However, we all genuinely enjoyed working together and saw the bigger picture
Fashion PR/Social Media Intern
CLD PR
09.2018 - 12.2018
- Previously, as a Fashion Public Relations Intern at CLD PR, I gained hands-on experience in media relations by building and maintaining media lists, tracking press coverage, clipping press hits, and contributing to press pitches. I also assisted with showroom merchandising, package deliveries, and general organizational tasks, helping to ensure smooth daily operations.
- Furthermore, I supported the management of the company's social media accounts by crafting engaging content, monitoring audience engagement, and tracking performance metrics to enhance brand visibility.
Education
Bachelors of Arts - Communications
California State University
Los Angeles, CASkills
- Marketing Strategy
- Graphic Design
- Digital Marketing
- Copywriting
- Editorial Calendars
- Community Management
- Influencer marketing
Languages
English
Native or Bilingual
Armenian
Native or Bilingual
Timeline
Digital Marketing Associate
East End Youth
08.2021 - 12.2024
Social Media Coordinator
BFROW
02.2019 - 02.2021
Fashion PR/Social Media Intern
CLD PR
09.2018 - 12.2018
Bachelors of Arts - Communications
California State University
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