Here's a concise and effective way to incorporate your smartphone preferences study into your resume:
Team Lead – Smartphone Preference Study
- Led a team of 4 in conducting a market research study analyzing customer preferences for Apple, Samsung, and OnePlus smartphones.
- Designed and distributed surveys using Google Forms, gathering data on brand preference, feature importance, and price sensitivity.
- Analyzed and visualized data using Google Sheets and pie charts, providing actionable insights into consumer behavior and brand loyalty.
- Applied Likert Scale to assess the intensity of preferences across multiple factors (e.g., design, camera quality, operating system).
- Collaborated effectively with team members, managing diverse skill sets and working through challenges to ensure timely delivery of project results.