Leonard Torres
Marketing Brand Strategist
Felton,CA
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Received an Emmy in 2022 for promotion work on ABC7 Originals.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
Work History
Marketing and Brand Strategy
KGO-TV
San Francisco, CA
12.2019 - Current
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
- Created customized marketing materials to increase product awareness.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Collected user engagement data using various research methods to broaden results and optimize marketing strategies.
- Wrote engaging and successful marketing, advertising and website copy.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Tracked key metrics and developed spreadsheets and data models.
- Used coordination and planning skills to achieve results according to schedule.
- Worked flexible hours across night, weekend and holiday shifts.
- Prepared variety of different written communications, reports and documents.
Digital Producer
KGO-TV
San Francisco, CA
10.2018 - 12.2019
- Organized and managed digital assets through regular maintenance and content archiving.
- Created engaging, compelling and on-brand audio and video content for digital channels.
- Led implementation of best practices to support user needs.
- Edited video, audio and photos to enhance and complete post-production work for polished appearance.
- Collaborated with team to develop audio and visual material meeting user needs and production goals.
- Researched and identified digital platforms aligned with project objectives, best practices, accessibility and sustainability.
- Set up equipment and operated cameras to capture footage.
- Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Managed website by developing and refining pages to enhance appearance and increase user experience.
- Aided with photography and videography, and collaborated to collect photo and video assets.
- Worked in fast paced environment of breaking news to inform our community of events and important news.
- Work with cross company teams to optimize synergy on all levels of marketing for social media and website.
Digital Producer
KFSN-TV
Fresno, CA
09.2015 - 09.2018
- Organized and managed digital assets through regular maintenance and content archiving.
- Workshopped, created and launched innovated products such as a Facebook Live show and podcast.
- Work with news to create videos for digital and on-air use.
- Went live for breaking news in station and on location.
- Created engaging, compelling and on-brand audio and video content for digital channels.
- Led implementation of best practices to support customer service satisfaction initiatives.
- Edited video, audio and photos to enhance and complete post-production work for polished appearance.
- Collaborated with team to develop audio and visual material meeting user needs and production goals.
- Researched and identified digital platforms aligned with project objectives, best practices, accessibility and sustainability.
- Set up equipment and operated cameras to capture footage.
- Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Managed website by developing and refining pages to enhance appearance and increase user experience.
- Aided with photography and videography, and collaborated to collect photo and video assets.
Video Editor
Maximus Media
Fresno, CA
07.2014 - 09.2015
- Organized assets by collecting data from camera media, transcoding video and audio files and managing file backup to digital asset management system.
- Delivered edits with multiple camera angle choices, titles, graphics, audio and special effects.
- Evaluated and selected scenes for pacing, entertainment value and continuity, trim shots and edit content.
- Contributed new ideas and looked for ways to improve content editing and processes.
- Conceived, crafted and executed dynamic video edits to captivate target audiences and accomplish project objectives.
- Participated in creative brainstorms for new content and series, social media campaigns and sponsorship initiatives.
- Exported final cuts and upload to content management system and client platforms.
- Saw concepts through to completion by working to develop final edits, color and other elements in post-production process.
- Edited together video, audio still imagery and motion graphics for creative and informational multimedia projects.
- Utilized demonstrable technical, editorial and creative storytelling skills in editing, producing and design.
- Organized and worked with raw footage from multiple cameras and sources.
- Combined text, video and other composited elements onscreen to create logical, coherent layouts.
- Delivered edits on time for reviews and final delivery.
- Worked tight deadlines with team or independently and made quick creative editing decisions to maintain high quality of work.
Education
Bachelor of Arts - Communications
Fresno Pacific University
Fresno, CA 08.2012 - 12.2015
Skills
Adobe Creative Cloud
Digital marketing
Analytics and SEO
Copywriting expertise
Campaign management
Strategic planning
Market Analysis
Brand strategy
Branding strategy development
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Marketing and Brand Strategy
KGO-TV
12.2019 - Current
Digital Producer
KGO-TV
10.2018 - 12.2019
Digital Producer
KFSN-TV
09.2015 - 09.2018
Video Editor
Maximus Media
07.2014 - 09.2015
Bachelor of Arts - Communications
Fresno Pacific University
08.2012 - 12.2015