Summary
Overview
Work History
Education
Skills
Work Availability
Quote
Timeline
BusinessAnalyst
Leonard Torres

Leonard Torres

Marketing Brand Strategist
Felton,CA

Summary

Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Received an Emmy in 2022 for promotion work on ABC7 Originals.

Overview

8
8
years of professional experience
3
3
years of post-secondary education

Work History

Marketing and Brand Strategy

KGO-TV
San Francisco, CA
12.2019 - Current
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
  • Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
  • Created customized marketing materials to increase product awareness.
  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
  • Collected user engagement data using various research methods to broaden results and optimize marketing strategies.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
  • Tracked key metrics and developed spreadsheets and data models.
  • Used coordination and planning skills to achieve results according to schedule.
  • Worked flexible hours across night, weekend and holiday shifts.
  • Prepared variety of different written communications, reports and documents.

Digital Producer

KGO-TV
San Francisco, CA
10.2018 - 12.2019
  • Organized and managed digital assets through regular maintenance and content archiving.
  • Created engaging, compelling and on-brand audio and video content for digital channels.
  • Led implementation of best practices to support user needs.
  • Edited video, audio and photos to enhance and complete post-production work for polished appearance.
  • Collaborated with team to develop audio and visual material meeting user needs and production goals.
  • Researched and identified digital platforms aligned with project objectives, best practices, accessibility and sustainability.
  • Set up equipment and operated cameras to capture footage.
  • Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content.
  • Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
  • Managed website by developing and refining pages to enhance appearance and increase user experience.
  • Aided with photography and videography, and collaborated to collect photo and video assets.
  • Worked in fast paced environment of breaking news to inform our community of events and important news.
  • Work with cross company teams to optimize synergy on all levels of marketing for social media and website.

Digital Producer

KFSN-TV
Fresno, CA
09.2015 - 09.2018
  • Organized and managed digital assets through regular maintenance and content archiving.
  • Workshopped, created and launched innovated products such as a Facebook Live show and podcast.
  • Work with news to create videos for digital and on-air use.
  • Went live for breaking news in station and on location.
  • Created engaging, compelling and on-brand audio and video content for digital channels.
  • Led implementation of best practices to support customer service satisfaction initiatives.
  • Edited video, audio and photos to enhance and complete post-production work for polished appearance.
  • Collaborated with team to develop audio and visual material meeting user needs and production goals.
  • Researched and identified digital platforms aligned with project objectives, best practices, accessibility and sustainability.
  • Set up equipment and operated cameras to capture footage.
  • Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content.
  • Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
  • Managed website by developing and refining pages to enhance appearance and increase user experience.
  • Aided with photography and videography, and collaborated to collect photo and video assets.

Video Editor

Maximus Media
Fresno, CA
07.2014 - 09.2015
  • Organized assets by collecting data from camera media, transcoding video and audio files and managing file backup to digital asset management system.
  • Delivered edits with multiple camera angle choices, titles, graphics, audio and special effects.
  • Evaluated and selected scenes for pacing, entertainment value and continuity, trim shots and edit content.
  • Contributed new ideas and looked for ways to improve content editing and processes.
  • Conceived, crafted and executed dynamic video edits to captivate target audiences and accomplish project objectives.
  • Participated in creative brainstorms for new content and series, social media campaigns and sponsorship initiatives.
  • Exported final cuts and upload to content management system and client platforms.
  • Saw concepts through to completion by working to develop final edits, color and other elements in post-production process.
  • Edited together video, audio still imagery and motion graphics for creative and informational multimedia projects.
  • Utilized demonstrable technical, editorial and creative storytelling skills in editing, producing and design.
  • Organized and worked with raw footage from multiple cameras and sources.
  • Combined text, video and other composited elements onscreen to create logical, coherent layouts.
  • Delivered edits on time for reviews and final delivery.
  • Worked tight deadlines with team or independently and made quick creative editing decisions to maintain high quality of work.

Education

Bachelor of Arts - Communications

Fresno Pacific University
Fresno, CA
08.2012 - 12.2015

Skills

    Adobe Creative Cloud

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Work Availability

monday
tuesday
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friday
saturday
sunday
morning
afternoon
evening
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Quote

The way to get started is to quit talking and begin doing.
Walt Disney

Timeline

Marketing and Brand Strategy

KGO-TV
12.2019 - Current

Digital Producer

KGO-TV
10.2018 - 12.2019

Digital Producer

KFSN-TV
09.2015 - 09.2018

Video Editor

Maximus Media
07.2014 - 09.2015

Bachelor of Arts - Communications

Fresno Pacific University
08.2012 - 12.2015

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Leonard TorresMarketing Brand Strategist