Summary
Overview
Work History
Education
Skills
Affiliations
AWARDS & RECOGNITION
Timeline
Generic

Leonard Wood Olson II

Traverse City,MI

Summary

Media - Consulting - Marketing Strong motivator and team leader with customer service focus, innovative mind, and effective conceptualization. Work productively with internal management, outside companies, community organizations, and government agencies. Communicate effectively in group meetings and 1:1 sessions with new learners, peers, and superiors. Excellent rapport with the public. Consistently meet deadlines and budgets. Contribute strongly toward achieving company objectives and profitability. Core Competencies & Knowledge Areas Branding & Synergy - Media Plans - Public Relations - Presentations & Proposals Marketing Strategies - Advertising Formulas - Community Outreach Event Coordination - Relationship Development - Negotiation- Managing people Research - Data Analysis - Training & Instruction - Coaching & Mentoring

Overview

38
38
years of professional experience

Work History

PRESIDENT

DnD LLC
01.2009 - Current
  • Established a culture of accountability by setting clear expectations and holding individuals responsible for results.
  • Managed crisis situations effectively while minimizing disruption to daily operations.
  • Prepared annual budget forecasts and monitored performance to meet organizational objectives.

MARKETING CONSULTANT

Sinclair Broadcasting
01.2018 - 01.2024

Presidents Club

  • Planned and executed events and marketing programs to increase qualified leads.
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Consulted with clients on business issues and developed innovative, high-impact proposals.
  • Conducted thorough market research to identify emerging trends and inform strategic decisionmaking.
  • Established measurement mechanisms using tools like Google Analytics to track the success of online marketing initiatives.
  • Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement.

GENERAL MANAGER

Midwest Organic Hops
01.2012 - 01.2018
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.

Marketing Consultant

Hibu
01.2016 - 01.2017
  • Enhanced customer engagement with effective social media management and content creation.
  • Conducted market research and reported on clients' competition.
  • Leveraged email marketing best practices to increase open rates, click-through rates, and overall campaign effectiveness.

SALES

TCRV
01.2016 - 01.2016
  • Assisted sales team with vehicle demonstrations, contributing to increased sales and customer satisfaction.
  • Implemented innovative sales techniques to enhance customer satisfaction and boost sales performance.

Sales Assistant

Charter Media
01.2015 - 01.2016

Gold Star Award

MEDIA CONSULTANT

Eyes Only Media
01.2012 - 01.2015
  • Increased brand awareness through creation of innovative print and digital productions for major publications.
  • Provided ongoing support throughout campaign life cycles, addressing any issues promptly while maintaining strong working relationships with clients.
  • Collaborated with creative teams to produce visually appealing advertisements that resonated with target audiences.

MEDIA CONSULTANT

Yellowbook
01.2009 - 01.2012
  • Led implementation of best practices to support customer service satisfaction initiatives.
  • Organized client meetings and presentations, ensuring clear communication of goals and expectations for each project.
  • Optimized digital media campaigns using data-driven techniques to improve performance metrics.

SALES MANAGER

Northern Broadcast Inc.
01.2006 - 01.2009

New Business Development

Customer Involvement

Budget

INSURANCE AGENT

Combined Insurance
01.2006 - 01.2006

Door to Door Insurance sales

SENIOR MEDIA CONSULTANT

9 & 10 News
01.2004 - 01.2006

Responsible for Budget Growth

Design promotions for clients

New Business Development

Responsible for year over year growth

Training

Mentoring

MEDIA CONSULTANT

9 & 10 News
01.1997 - 01.2004

New Business Development

Market Presentation

Negotiating

Media Plans

Promotions

REALTOR

Better Homes and Gardens
01.1997 - 01.2004

RETAIL MANAGER

Carson Pirie Scott & Co.
01.1991 - 01.1997

RESIDENT ASSISTANT

Northwestern Michigan College (NMC)
01.1989 - 01.1991

STUDENT RECEPTIONIST

NMC Wellness Center
01.1988 - 01.1989

Education

Bachelor of Science - Business Administration

Ferris State University
Big Rapids, MI

Associate of Arts - General Business

Northwestern Michigan College
Traverse City, MI

Skills

Windows OS proficiency

Affiliations

  • Traverse City Masonic Lodge # 222
  • National Cherry Festival Ambassador

AWARDS & RECOGNITION

Sinclair - CoE (Circle of Excellence) Award: 2023., Charter Media Gold Star Award 2017, Traverse City Chamber Ambassador: 2004, Leadership Grand Traverse: 2003, Northern Michigan Advertising Club - Board Member, Website Manager, Treasurer, Program Director: 2000-2002, BNI (Business Network International): Core Member: 2001, NMC - Outstanding Leadership Awards: 1991, NMC - Student Government President: 1990-1991, NMC - Student Government Senator: 1988-1991, NMC- Student Government Treasurer: 1989-1990, National Association for Campus Activities (NACA): Established Leader Award, NMC Resident Hall Association: Outstanding Programmer, BNI: Launched Largest Kickoff of Membership Drive

Timeline

MARKETING CONSULTANT

Sinclair Broadcasting
01.2018 - 01.2024

Marketing Consultant

Hibu
01.2016 - 01.2017

SALES

TCRV
01.2016 - 01.2016

Sales Assistant

Charter Media
01.2015 - 01.2016

GENERAL MANAGER

Midwest Organic Hops
01.2012 - 01.2018

MEDIA CONSULTANT

Eyes Only Media
01.2012 - 01.2015

PRESIDENT

DnD LLC
01.2009 - Current

MEDIA CONSULTANT

Yellowbook
01.2009 - 01.2012

SALES MANAGER

Northern Broadcast Inc.
01.2006 - 01.2009

INSURANCE AGENT

Combined Insurance
01.2006 - 01.2006

SENIOR MEDIA CONSULTANT

9 & 10 News
01.2004 - 01.2006

MEDIA CONSULTANT

9 & 10 News
01.1997 - 01.2004

REALTOR

Better Homes and Gardens
01.1997 - 01.2004

RETAIL MANAGER

Carson Pirie Scott & Co.
01.1991 - 01.1997

RESIDENT ASSISTANT

Northwestern Michigan College (NMC)
01.1989 - 01.1991

STUDENT RECEPTIONIST

NMC Wellness Center
01.1988 - 01.1989

Associate of Arts - General Business

Northwestern Michigan College

Bachelor of Science - Business Administration

Ferris State University
Leonard Wood Olson II