Summary
Overview
Work History
Education
Skills
Education and Training
Timeline
Generic
Leonardo Reza-Castro

Leonardo Reza-Castro

Store Manager
Los Angeles,CA

Summary

Results-oriented Store Manager with a strong record of increasing revenue and customer satisfaction. Successfully increased client engagement by 30% while reducing inventory costs by 15% through effective strategic planning and data analysis. Skilled in implementing operational improvements that drive business success.

Overview

15
15
years of professional experience

Work History

Store Manager

Psycho Bunny
Torrance, California
09.2022 - Current

• Lead a 15-member sales team in achieving and exceeding monthly sales targets.

• Enhanced client engagement through a new customer experience model, increasing satisfaction by 30%.

• Reduced inventory costs by 15% via improved forecasting and vendor negotiations.

• Upgraded POS and operational systems, improving transaction efficiency by 20%.

• Recognized as Store Manager of the Year (2022 & 2023) for outstanding results and leadership.

Visual Merchandiser

Nordstrom
Century City, California
09.2018 - 09.2022

• Executed high-impact visual presentations aligned with brand campaigns, increasing monthly sales by 15%.

• Collaborated with store and marketing teams to enhance product placement and seasonal transitions.

• Streamlined visual operations, improving efficiency by 15%.

• Partnered with vendors to drive a 10% sales increase in key product categories.

Visual Merchandising Manager

Forever 21
Sacramento, California
11.2010 - 08.2018

• Managed visual teams across multiple stores, boosting regional revenue by 10% annually.

• Developed training programs that standardized visual merchandising across five locations.

• Awarded Regional Best Store Layout for design innovation and customer engagement.

• Increased profitability by 12% through improved inventory turnover and display strategy.

Education

High School Diploma -

Granada Hills Charter HS
08-2006

Skills

Retail operations management

Team leadership

Client relations and retention

Sales strategy development

Visual merchandising

Customer experience enhancement

KPI analysis

Inventory management

Vendor relations

Strategic planning

Market trend analysis

Budget management

Data-driven decision-making

Conflict resolution

Product knowledge

Education and Training

other

Timeline

Store Manager

Psycho Bunny
09.2022 - Current

Visual Merchandiser

Nordstrom
09.2018 - 09.2022

Visual Merchandising Manager

Forever 21
11.2010 - 08.2018

High School Diploma -

Granada Hills Charter HS