Leonardo Rojas Hernandez

• Participated in undergraduate research projects each semester, developing quantitative research, statistical analysis, critical thinking, and academic presentation skills.
• Presented the research project How Financial Investment Shapes Performance in Professional Football in May 2026, examining the relationship between NFL team spending and winning percentage through multivariate linear regression.
• Analyzed six factors: offensive spending, defensive spending, quarterback salary cap hit, dead cap, strength of schedule (SOS), and highest-paid player compensation relative to total team spending.
• Built upon previous research experience while transitioning to Texas A&M University, applying analytical and problem-solving skills to continued academic and professional development.

Research Mentors and Contributors:

• Micheal Maningas — micheal_maningas@yahoo.com
• Shuang Xu — shuang_xu@lonestar.edu

• After earning the rank of Eagle Scout in May 2022, continued exploring new opportunities and expanding involvement in Scouting through the National Scout Jamboree, leadership initiatives, and international cultural exchanges, including a trip to Japan in Summer 2024. These experiences strengthened cross-cultural communication, leadership, teamwork, and organizational skills while fostering personal growth and adaptability. Continues to actively seek new opportunities for leadership, community engagement, and international collaboration, further developing competencies applicable to global business operations and the sports industry.

• Contributed to strategic marketing initiatives and retail operations within the competitive sporting goods industry, supporting brand visibility, customer engagement, and overall business performance.
• Delivered personalized customer experiences by identifying consumer needs, communicating product value, and promoting sporting goods solutions to strengthen customer satisfaction and brand loyalty.
• Developed practical knowledge of consumer behavior, sports merchandising, sales strategies, and operational management, gaining valuable insights into the intersection of business analytics, marketing, and the global sports industry.

• Developed practical experience in business operations, customer relationship management, and revenue generation within a fast-paced, customer-focused hospitality environment.
• Leveraged interpersonal communication and sales techniques to promote menu offerings, enhance guest experiences, and contribute to restaurant sales performance and overall business success.