Summary
Overview
Work History
Education
Accomplishments
Certification
Timeline
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Leonard S. Greenberger

Rockville,MD

Summary

Strategic public relations executive with over 20 years of experience orchestrating communications campaigns, directing teams, and acting as a trusted spokesperson for mission-driven organizations.

Overview

33
33
years of professional experience
1
1
Certification

Work History

Vice President

AKCG - Public Relations Counselors
Gaithersburg, MD
07.2020 - Current

Managed Washington, D.C. office operations while serving on four-person executive leadership team.

  • Supervised client teams generating over $1M in annual revenue.
  • Secured largest association client by leading proposal team.
  • Advised regional and national associations on communications strategies and member engagement.
  • Directed crisis response for professional society amid DEI initiative backlash, preserving trust.
  • Provided strategic counsel and media training to trade associations in regulated industries.
  • Oversaw award-winning campaign for Atlantic City Electric, receiving PRSA Philadelphia’s 2022 Pepperpot Award.
  • Founded consultancy to enhance visibility and member value for 501(c) organizations.

Partner

Potomac Communications Group, Inc.
Washington, DC
07.1992 - 05.2019

Contributed to vision, growth, and talent development as executive team member.

  • Managed budget exceeding $4M and oversaw 20+ professional staff.
  • Achieved over 50% revenue growth over a decade.
  • Founded and expanded association communications practice, generating nearly one-third of annual revenue.
  • Rebranded Steel Shipping Container Institute to align with growth goals as Industrial Steel Drum Institute.
  • Spearheaded repositioning of Construction Specifications Institute to CSI: Knowledge for the Built Environment, broadening audience reach.
  • Developed branding for UniStar Nuclear, aligning stakeholder communication with strategic objectives.
  • Directed campaigns enhancing member engagement and public visibility for various associations.

Education

Master of Science - Journalism

Northwestern University
Evanston, IL
01-1990

Bachelor of Arts - Communications And Political Science

University of Michigan
Ann Arbor, MI
05-1984

Accomplishments

  • Executive Trainer: Conducted communications training for association boards, staff, and members.
  • Author: What to Say When Things Get Tough, McGraw Hill (2013) — A trusted guide for communicating during high-concern, low-trust situations.
  • Podcast Host: What to Say When Things Get Tough — Focused on helping professionals manage difficult conversations.
  • Journalist: Covered energy and policy issues in Washington, D.C., including the Clean Air Act Amendments of 1990 and the Energy Policy Act of 1992.

Certification

  • PRSA Accreditation in Public Relations (APR), 2023

Timeline

Vice President

AKCG - Public Relations Counselors
07.2020 - Current

Partner

Potomac Communications Group, Inc.
07.1992 - 05.2019

Master of Science - Journalism

Northwestern University

Bachelor of Arts - Communications And Political Science

University of Michigan
Leonard S. Greenberger