Leonna Byrd
Fayetteville,North Carolina
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
22
22
years of professional experience
Work History
Marketing Manager
Carolina Imaging, MedQuest Associates
Fayetteville, NC
06.2005 - Current
- Created content for promotional materials, including brochures, flyers, and websites.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Generated ideas to increase sales through creative promotions.
- Identify decision makers and build relationships to drive referrals.
- Performed market analysis to better understand target audiences.
- Supervised and trained new hires in various markets.
- Managed creation of marketing materials, collateral and sales support tools.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
- Set specific marketing goals that align with the overall direction and business goals.
- Analyzed sales data to update a product or adjust marketing strategy.
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
- Planned advertising campaigns for online, print and other mediums.
Account Executive
Beasley Media Group
Fayetteville, NC
01.2003 - 06.2005
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
- Provided timely customer service support to resolve any issues quickly and efficiently.
- Identified potential new customers through research of industry trends and competitive analysis.
Education
Bachelor of Science - School of Journalism And Media
University of North Carolina At Chapel Hill
Chapel Hill, NC08-2002
Skills
- Relationship Building
- Partnership Development
- Marketing campaign management
- Public and Media Relations
- Customer Relationship Management (CRM)
- Competitor Analysis
- Marketing Analytics
Volunteer Experience
- Junior League of Fayetteville Member, Aug 2003-Present
- Junior League of Fayetteville Board Member, Aug 2007-Jun 2014
- Junior League of Fayetteville, President, Aug 2009-Jun 2011
- Fayetteville Young Professionals, 2005-2010
- Cape Fear Regional Theatre Board Member, Aug 2003-Jun 2006
- Cape Fear Valley Stanton Hospitality House Member, Aug 2003-Jun 2005
Timeline
Marketing Manager
Carolina Imaging, MedQuest Associates
06.2005 - Current
Account Executive
Beasley Media Group
01.2003 - 06.2005
Bachelor of Science - School of Journalism And Media
University of North Carolina At Chapel Hill
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