Leonora Vasquez Medina

• Drove robust product portfolio featuring multiple compounds in mid- and late-stage clinical development. Expanded the client base through strategic planning and execution, enhancing market penetration for products.
• Led marketing initiatives, including consumer promotions and professional development programs.
• Managed the daily visit plan, utilizing analytical skills to optimize commercial outcomes across territories.
• Developed a comprehensive business plan addressing clients' needs, resources, and product offerings.

• Executed contract negotiations, driving revenue growth through new client agreements, and onboarding.
• Cultivated relationships with medical industry clients, including solo practitioners, and community health centers.
• Expanded client portfolio by leveraging market knowledge and understanding healthcare professionals' needs.
• Participated in marketing logistics, preparing sales contracts, and pricing quotations for successful orders.
• I traveled across the assigned territory to engage current and prospective customers for order solicitation.
• Communicated effectively with clients via telephone to discuss service offerings and address inquiries.

• Assist HR managers with recruitment, provide clerical support to all employees, and distribute payroll checks.
• Liaison between the organization and external benefits providers, assist with the new hire application process, and ensure that all required documents are collected and maintained in employee files. Advise and assist employees with understanding human resource policies and procedures, and coordinate the orientation of new hires.

• Responded to calls and concerns from patients, planned and set appointments for patients, analyzed insurance.

Approvals for each patient for their visit to the medical consultation.

• Scanned and sent the clinical history of each patient to the company's database, created the billing report, and collected the daily consultation. Checked patient billing within the collections department. Assist customers in the store, and on the phone.

• Maintained accurate and timely follow-up conversations with clients. Build trust and ongoing communication with the client as the relationship develops. Expanded the client network using information received from BIPI sales training to facilitate client decision-making.
• Visited hospitals and medical offices, both small and large, including cardiovascular specialists, pulmonologists, urologists, and neurologists, to give presentations and provide training on products (PRADAXA, TRAJENTA, MICARDIS, MICARDIS PLUS, SPIRIVA, and ACTILYSE).
• Continuously monitored and analyzed data, and market conditions, to identify competitive advantages. I organized conferences, presentations, and participated in strategic conventions to promote our products.
• Delivered medical samples to entities interested in purchasing our medications. Conducted ongoing analysis of competitor performance to protect and promote our market position.
• Responsible for promoting the cardiorespiratory line, and generating new business units.

• Assessed customer needs and presented suitable, promoted products.
• Coordinated with physicians to encourage prescriptions of GYPSONA Orthopedics and DELTA DRY.
• Managed compression line sales, including JOBST socks and stockings, and chronic wound care solutions.
• Provided product information and delivered samples to potential clients.
• Maintained comprehensive account records and monitored territorial activity in CRM.
• Exceeded sales goals for BSN MEDICAL products through strategic sales plans and marketing initiatives.
• Collaborated with the Regional Sales Manager to provide accurate forecasts and pipeline updates.
• Executed administrative tasks while contributing effectively as a team member.

• Provided product information and samples. Attended sales meetings, conference calls, training sessions, and symposiums. Increased product demand by addressing the needs of key partners, and their patients, achieving exceptional results. Sales increased by 15%. A record high was reached in the OLARBI segment. Utilized market expertise, competitive knowledge, and generated new strategies to successfully manage commercial opportunities and challenges for our products. Evaluated customer needs and presented appropriate, promoted products (BIBLOC, ROSUSTOR, OLARBI, CURAM) from the cardiology line.
• Achieved high prescriptions for our products through my sales skills and by demonstrating the cost-effectiveness of our products.