Leran Feng
New York
Summary
Passionate about branding, marketing, and strategic design, with a strong ability to analyze market trends and consumer behavior across global markets. Skilled in bilingual communication, cross-functional coordination, and visual storytelling, with a keen eye for aesthetics and brand identity. Adept at executing marketing campaigns, content creation, and brand strategy to drive engagement and business growth. Seeking internship opportunities in brand management, marketing, digital strategy, advertising, and business development.
Overview
6
6
years of professional experience
Work History
Art Gallery Assistant
ISM Art Space
05.2024 - 08.2024
- Managed daily gallery operations, including exhibition coordination, and customer assistance.
- Designed promotional materials, including posters and digital content, using Adobe Photoshop and InDesign.
- Engaged with public figures to enhance gallery visibility and brand presence.
- Assisted in the preparation and promotion of artists, exhibitions, and domestic art fairs.
- Oversaw the gallery’s website and social media platforms, ensuring consistent and engaging content.
- Collected, organized, and updated exhibition and artist-related materials to maintain comprehensive archives.
Event Planning Committee
TED Talks X VMA
09.2019 - 07.2020
- Fully involved in TED Talks X VMA event planning, writing, and publishing press releases, managing the official We-Chat account, and formatting articles.
- Coordinated internal school departments and organizations for external relations and promotional efforts.
- Managed translation and approval of guest invitations and speech manuscripts.
- Collaborated with the external team to ensure the successful execution of events.
Assistant Brand Designer
Zimo
07.2022 - 09.2022
- Assisted designer in preparing for the New York Fashion Week 23SS show, participating in the handmade production of runway garments, including cutting, sewing, and styling.
- Assisted photographers in shooting the brand’s lookbook, clothing details, and runway photos.
- Supported stylists in coordinating outfits and accessories for models, organizing runway outfits, and liaising with models.
Showroom Buying Event & Brand Assistant
XY Showroom
07.2023 - 08.2023
- Assisted in buying events by recording sales data and managing order records.
- Supported buyers in product selection and ordering, collecting feedback on the brand and its collections.
- Assisted in fashion week showroom operations, coordinating event logistics, materials, and personnel.
- Collaborated with photographers and staff to capture brand sample photos and videos for marketing use.
Real Estate Intern
New York International Student Network
03.2023 - 11.2023
- Drafted promotional content and advertisements for buildings.
- Assisted in managing the company’s social media platforms.
- Analyzed and tracked client needs, providing professional rental advice.
- Collaborated with team members on marketing strategies and maintained communication with building management to obtain the latest rental listings.
Magazine Editor
Parsons School of Design
01.2022 - 05.2022
- Independently used Adobe Photoshop and InDesign to create print and digital Flannel Magazine editions.
- Conducted fashion advertising shoots, photo layouts, editing, graphic design, artist interviews, and article writing.
Portrait Photographer
Freelance
10.2021 - Current
- Provided photography services for graduation, birthdays, magazine shoots, and short films.
- Communicated with clients to develop photography plans, select locations, outfits, and props.
- Used Adobe Photoshop for post-production, editing, color grading, and adding subtitles.
New York Fashion Week Intern
Snow Xue Gao
09.2022 - 09.2022
- Assisted stylists with model dressing and coordinated with photographers for live runway photography.
- Guided runway models and VIPs, and welcomed buyers and social media influencers.
Student Journalist
Boston University
06.2020 - 08.2020
- Received professional training from media professionals and mentors, learning journalism, visual communication, and informational writing.
- Wrote news articles for school events, conducted interviews, transcribed and formatted interview manuscripts.
Campus Ambassador
Southside Christian School
01.2019 - 05.2021
- Organized school open house events, and guided new students and parents on campus tours.
- Explained special programs and educational resources to parents.
- Facilitated communication between international families and school staff, addressing questions about admissions, curriculum, and student life to ease their transition.
Education
BBA - Strategic Design And Management
05-2025
Skills
- Marketing and branding strategies
- Visual Communication & Art Direction
- Advertising & Campaign Development
- Proficient in Adobe InDesign, Photoshop, Premiere Pro
- Skilled in Pinterest, Procreate
- Digital Marketing & Social Media Strategy (RedNote, Instagram)
Accomplishments
- Awarded scholarships totaling 430,000 RMB.
English: Advanced, TOEFL 110, six years of study in the U.S., proficient for professional work.
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Interests
Jewelry Design
Graphic Design
Timeline
Art Gallery Assistant - ISM Art Space
05.2024 - 08.2024
Showroom Buying Event & Brand Assistant - XY Showroom
07.2023 - 08.2023
Real Estate Intern - New York International Student Network
03.2023 - 11.2023
New York Fashion Week Intern - Snow Xue Gao
09.2022 - 09.2022
Assistant Brand Designer - Zimo
07.2022 - 09.2022
Magazine Editor - Parsons School of Design
01.2022 - 05.2022
Portrait Photographer - Freelance
10.2021 - Current
Student Journalist - Boston University
06.2020 - 08.2020
Event Planning Committee - TED Talks X VMA
09.2019 - 07.2020
Campus Ambassador - Southside Christian School
01.2019 - 05.2021
Parsons School of Design - BBA, Strategic Design And Management
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