Lerby D Sylvera
Tamarac,USA
Summary
Dynamic and results-oriented Sales Representative with extensive experience in distribution center operations, long-distance travel, product launches, staff training, and team management. Adept at building strong client relationships, driving sales growth, and delivering exceptional customer service. Skilled in coordinating cross-functional teams, ensuring smooth product rollouts, and mentoring staff to achieve operational excellence. Proven ability to exceed sales targets through strategic planning, effective communication, and hands-on leadership. Reliable Manager demonstrating high level of ownership and initiative. Possessing exceptional work ethic and desire to go above and beyond to exceed company expectations. Offering knack for building productive working relationships. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of thriving in team-oriented environments.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Retail Sales Force Manager-Hybrid- South Florida
SafaGoods Distribution
Port Charlotte, FL
09.2023 - 08.2024
- Managed and updated schedules to ensure optimal coverage aligned with anticipated customer demand
- Designed and implemented a custom routing system using Google Maps and Geobatch to enhance delivery times, improve network efficiency, and streamline operations
- Analyzed market trends to uncover opportunities and mitigate risks, refining sales strategies accordingly
- Monitored sales performance using Salesforce and Micomp, ensuring precise forecasting and reporting
- Executed cold calls and follow-ups, successfully securing 20 new accounts each quarter
- Leveraged cold calling strategies to engage potential clients, driving a 30% increase in the sales pipeline
- Collaborate with retail partners and channel distributors to reduce OOS by 20% for Q4 2023
- Collaborates with the CEO to oversee and nurture relationships with wholesale and retail accounts
- Gains a deep understanding of their goals, market dynamics, challenges, competitive landscape, and potential opportunities, ensuring effective communication across the organization
- Staying updated on vape industry innovations and regulatory changes through Networking at vape expos and trade shows
- Built and maintained strong relationships with clients in the vape and tobacco industry
- Created tailored sales presentations for wholesale/Retail buyers, showcasing the benefits of New Vaping brands while providing product training and recommendations to increase in customer satisfaction
- Managed and expanded a portfolio of vape retailers, negotiating contracts and pricing agreements
- Oversaw inventory levels and placed timely orders to ensure a consistent and well-stocked supply
Field Sales Manager- Remote
Vital Pharmaceutical Inc
Weston, FL
05.2023 - 07.2023
- Created, build, and maintained strong partnerships with Double Eagle Distributor and Key Retailers to grow the VPX Portfolio in assigned territory
- Applied company sales strategies in key markets to dominate the energy category
- Communicated to our Distributor Partners to execute in trade execution with upcoming promotional programs and activities
- Worked closely with Regional Sales Manager and Leadership team to ensure streamlined communication is received through our Karma App CRM system
- Identified in trade opportunities to work with distributor partners to improve retailer support
- Customer Relationship Management (CRM): Build and maintain strong relationships with key customers and Distribution partners
- Ensure exceptional customer service and satisfaction
District Sales Manager- On-Site
Vital Pharmaceutical Inc
Riviera Beach, FL
04.2021 - 05.2023
- Established Sales/Key Performance Indicator (KPI) targets for each assigned Account Manager and appropriately managed the execution of monthly KPI's
- Trained, developed, and evaluated the performance of the Account Manager and the executional conditions of his/her market
- Conducted meetings/workshops in groups and 1 on 1 to improve operational expertise and recognize/reward results
- Monitoring business forecasting model every month for team success tough our CRM system (Encompass, Karma-App)
- Provided strong leadership by guiding and motivating team to achieve goals and exceed performance targets
- Fostered a collaborative environment, empowering team members to take initiative and contribute to the success of the organization
- Managed $1.5 million territory in year 1 with a team of 12; +6% increased from PY in 2022 with existing and new products
- Executed sales plan 90% for the year in volume and KPIs combined, with substantial growth across Chains
- Conduct weekly team meetings with other DSMs, and with the General Sales Manager to present results, share best practices, and assisting in decision-making
- Customer Relationship Management (CRM): Build and maintain strong relationships with key customers and Distribution partners
- Ensure exceptional customer service and satisfaction
Merchandising Manager- Hybrid
Vital Pharmaceutical Inc
Melbourne, FL
10.2019 - 04.2021
- Weekly route rides (gate to gate) to train, develop, and evaluate the performance of the Merchandisers
- Supported team members through regular check-ins, fostering accountability and ensuring alignment with goals and expectations
- Led a high-performing team, demonstrating effective leadership through clear communication, strategic direction, and fostering a positive, results-driven work culture
- Build a diverse team that reflects the marketplace and lives to VPX Sports' values and expectation while mentoring through effective leadership with daily
- Assisted our sales team in growing +7% in Q1 in key channels (Year Oct 2019 – March 2020), while also increased customer satisfaction score by 25% through targeted service improvements and KPI tracking, while providing weekly sales report to DSM/GSM for stores’ concerns and satisfactions
- Manage our top chains (Walmart & Publix) with a team of 11 direct reports: 7 In the Miami Region, 4 in the Riveira Beach Region through effective Route building to minimize mileage reimbursement
- Customer Relationship Management (CRM): Build and maintain strong relationships with key customers
- Ensure exceptional customer service and satisfaction
Account Sales Manager- On-site
Vital Pharmaceutical Inc
Sunrise, FL
08.2018 - 10.2019
- Negotiated company’s Independent VIP contracts to Independent B2B, increasing real- estate
- Used cold calling to connect with potential clients
- Ensured customers utilize current promotions, displays, and marketing tools
- Achieved monthly key performance indicators (KPI‘s) in the following areas: sales distribution, pricing, display, new accounts, and merchandising
- Executed monthly goals by 95%-107% over a span of 1 year
- Customer Relationship Management (CRM): Built and maintained strong relationships with key customers (Publix, Walmart, 7-eleven, & Independent)
- Ensure exceptional customer service and satisfaction
Account Sales Manager
Redbull Distribution
Miami, FL
06.2011 - 08.2018
- Ensured that product distribution is accomplished to customer satisfaction
- Drive effective communication amongst RBDC distribution team
- Ensuring best in class account service
- Negotiated company’s Independent VIP contracts to Independent B2B, increasing real- estate
- Customer Relationship Management (CRM): Built and maintained strong relationships with key customers (Publix, Walmart, 7-eleven, & Speedway)
- Ensure exceptional customer service and satisfaction
- Used cold calling to connect with potential clients (daily, weekly, or monthly)
- Led market activations to in-store activations for all accounts
- Participated in the company launching program (2015-2017) to train new recruits in other regions
Wingman
Redbull Distribution
Miami, FL
05.2017 - 07.2018
- Drive in store presence in line with Perfect Store standards
- Assisted colleagues with tasks, offering advice, or providing support in meetings or projects
- Maintained a high level of communication across the team
- Approached and solved problems with initiative and sound judgment
- Maintained strict safety procedures, including verifying equipment operations and roping off work areas
Loader, Sorter, Irregular Driver
United Parcel Service
Hialeah, FL
04.2006 - 07.2011
- Handled irregular packages weigh 70 lbs
- Or more
- Met and maintained production and quality standards as set by work type and process
Sales Associate
Amerada Hess
02.2007 - 06.2011
- Morning shift key holder
- Received Daily Order/Delivery
- Met & Exceeded customers’ expectations on every visit
- Maintained a clean, safe environment to ensure the store is always customer ready
- Ensured proper food preparation and presentation including making one of our customer-favorites…
- Coffee!
- Excellence in cash handling, fuel transactions, suggested selling, and promoting
- Ability understand and follow applicable laws and requirements relating to food safety
- Multi-task, perform repeated bending, standing, and reaching, and occasionally lifting to 50 pounds
Education
Master of Science (M.S.) - Leadership: Business Organizations
Nova Southeastern University
Davie, FL04.2024
Bachelor of Arts (B.A.) - Supervision and Management
Miami Dade College
Miami, FL01.2016
Associates of Arts (A.A) - Business Administration
Miami Dade College
Miami, FL05.2012
Associate in science (A.S.) - Marketing
Miami Dade College
Miami, FL05.2012
Career Certificate (C.C.C) - Customer Service
Miami Dade College
Miami, FL05.2008
Industrial Entertainment Technology - High School Diploma
William H. Turner Senior High School
Miami, FL05.2006
Skills
- Analytical and Work Organization
- Communication
- Business Management
- Business Development
- Business Coaching
- Business Acumen
- Cash Handling
- Cold Calling
- Customer Service Management
- Cross-functional team leadership
- CRM Software: Encompass
- CRM Software: Salesforce
- CRM Software: VIP-Karma
- CRM Software: Mi Comp
- Decision Making
- Detail Oriented
- ERP Software: Encompass Technologies
- Innovative
- Inventory Management
- IRI Data
- Key Performance Indicators
- Marketing
- Merchandising Management
- Negotiation
- Networking
- Microsoft Office Suite
- Portfolio Management
- Problem Solving
- Staff Training
- Presentation
- Pricing strategy
- Retail Math
- Route building and efficiency
- Relationship Building
- Revenue Forecasting
- Sales Planning
- Sales Presentation
- Strategic Thinker
- Time Management
- Team Building
- Team Leadership
- Territory Development
- Territory Growth
- Training (Teams/Sales)
Certification
- Advanced Leadership Skills Workshop, 01/01/19
- Career Certificate - Customer Service, 01/01/08
Languages
English
Native/ Bilingual
French
Limited
Spanish
Limited
References
References available upon request.
Timeline
Retail Sales Force Manager-Hybrid- South Florida
SafaGoods Distribution
09.2023 - 08.2024
Field Sales Manager- Remote
Vital Pharmaceutical Inc
05.2023 - 07.2023
District Sales Manager- On-Site
Vital Pharmaceutical Inc
04.2021 - 05.2023
Merchandising Manager- Hybrid
Vital Pharmaceutical Inc
10.2019 - 04.2021
Account Sales Manager- On-site
Vital Pharmaceutical Inc
08.2018 - 10.2019
Wingman
Redbull Distribution
05.2017 - 07.2018
Account Sales Manager
Redbull Distribution
06.2011 - 08.2018
Sales Associate
Amerada Hess
02.2007 - 06.2011
Loader, Sorter, Irregular Driver
United Parcel Service
04.2006 - 07.2011
Master of Science (M.S.) - Leadership: Business Organizations
Nova Southeastern University
Bachelor of Arts (B.A.) - Supervision and Management
Miami Dade College
Associates of Arts (A.A) - Business Administration
Miami Dade College
Associate in science (A.S.) - Marketing
Miami Dade College
Career Certificate (C.C.C) - Customer Service
Miami Dade College
Industrial Entertainment Technology - High School Diploma
William H. Turner Senior High School
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