LEROY WHITE
Atlanta,GA
Summary
Creative marketing specialist with 10+ years of experiences developing and executing dynamic consumer-facing experiences. Proven success in building and maintaining relationships with a diverse range of stakeholders in fast-pace environments. Committed to transforming marketing and advertising strategies into desired results.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Delta Air Lines
08.2021 - Current
- Collaborate with U.S. Olympic & Paralympic Properties preferred sponsors; Nike, Ralph Lauren, Staples, to design and produce Delta Team USA's co-branded merchandise collection; YTD sales $290K+
- Work cross-functionally with internal and external stakeholders along with U.S. Olympic & Paralympic NGBs to execute Delta Team USA's athlete ambassador program
- Coordinate with Communications, Public Relations, and other teams to produce Olympic & Paralympic marketing materials with impactful messages to stimulate customer engagement and drive awareness across Delta's 80,000 employees
- Manage integration of Olympic marks and licenses into facility planning efforts - Delta offices/facilities nationwide, Team USA livery plane(s), bag carts, airport terminals, Sky Club, uniforms, and onboard elements
- Assist Digital Marketing team with developing and optimizing Delta's Team USA webpage; garnered 600K+ page visits YTD
- Partner with Global Events team to orchestrate and execute experiential marketing activations geared towards boosting brand awareness and profitability
Associate Marketing Manager
Reebok
01.2020 - 07.2021
- Advised and consult internal and external parties to create, implement, and deliver superior 360 integrated marketing experiences that have led to 10 product sell-outs in less than 24 hours and 246% YTD revenue growth
- Analyzed culture, sport, and entertainment industry trends to identify activation concepts that align with the brand and support NBA/WNBA athlete acquisition and usage
Marketing Representative
Reebok
01.2018 - 01.2020
- Planned, budgeted, and activated large-scale and grass-root marketing initiatives and events that enhanced cultural relevancy and product visibility
- Managed all aspects of the Atlanta regional marketing calendar and strategies for 150 wholesale and specialty retail accounts to integrate engaging co-branded marketing materials and promotions
Product Lead, FTW
NIKE
11.2014 - 01.2017
- Led cross-functional teams to achieve project milestones and deliver high-quality products on time.
- Collaborated with marketing team to develop effective product promotion strategies and campaigns.
Education
MBA - Marketing
University of Georgia
Atlanta, Georgia05.2023
Master of Science - Sports Product Management
University of Oregon
Portland, Oregon03.2018
Bachelor of Arts - Business Administration - Marketing
Morehouse College
Atlanta, Georgia05.2016
Skills
- Project Management
- Exceptional Interpersonal Skills
- Proficient in Microsoft Office Suite
- Strategic Planning
- Vendor Relationship Management
- Influencer Marketing
- Market Analysis
- Product Development
Accomplishments
U.S. Olympic Torchbearer, 2016 Olympic & Paralympic Summer Games Rio de Janeiro, Brazil
Certification
- Beckham Workforce Diversity Certification, University of Georgia; July - August 2023
- IBM Artificial Intelligence Practitioner Certification, University of Georgia; May - July 2023
Timeline
Marketing Specialist
Delta Air Lines
08.2021 - Current
Associate Marketing Manager
Reebok
01.2020 - 07.2021
Marketing Representative
Reebok
01.2018 - 01.2020
Product Lead, FTW
NIKE
11.2014 - 01.2017
MBA - Marketing
University of Georgia
Master of Science - Sports Product Management
University of Oregon
Bachelor of Arts - Business Administration - Marketing
Morehouse College