Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

LEROY STANLEY HICKS

Los Angeles,CA

Summary

Innovative Marketing leader with several years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

4
4
years of professional experience

Work History

CRO, Digital Marketing Director

The Original Super Glue
03.2022 - Current
  • Planned and executed web, SEO, database marketing and social media advertising campaigns.
  • Optimization
  • Increased brand awareness through creation and management of social media channels, and boosting social media engagement.
  • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
  • Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
  • Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
  • Brainstormed content marketing strategies based around business goals, existing content and chosen key performance indicators.
  • Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
  • Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
  • Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
  • Supervised the creation of Facebook, Google, Amazon, & Tik Tok ads to increase defined KPIs
  • Managed Amazon Store, A+ Page & organic social media posts
  • Managed potential brand ambassadors, influencers, & content creators
  • Optimized email campaigns to increase open and click-through rates.
  • Improved website visibility through development and implementation of SEO strategies.
  • Mentored local personnel on best practices and protocols to maximize productivity.

Digital Marketing Coordinator

The Global Objective
03.2020 - 06.2022
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.
  • Created content scripts focused on building customer loyalty and brand awareness
  • Responsible for analyzing KPIs & reporting weekly & quarterly performance
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Evaluated market trends to stay current on consumer and competitor changes.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Increased client ROAS by utilizing creative strategies, unique audiences, and website optimization
  • Test, optimize, & develop landing pages using split test technology & Hotjar
  • Infused email sequences for automated communication capabilities through Klaviyo.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.

Digital Marketing Manager

DreamLabs Agency
07.2021 - 05.2022
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Audited landing pages and user’s shopping experience to ensure maximum conversion rates
  • Developed, optimized, & tested sales converting content to increase buyer intent & brand quality
  • Increased customer retention and acquire new customers through paid media campaigns
  • Utilized custom audiences to create detailed strategies to win new, warm & hot customers/ audiences
  • Optimizied ad account performance to achieve KPIs and deliver weekly and quarterly results
  • Provided summary forecasts, share KPI goals, and suggest improvements based on creative inspiration.

Founder

Baby Coconuts Los Angeles, E-Commerce
08.2020 - 04.2021
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Personally developed & managed the entire funnel online shopping experience (Ads, Site, Email)
  • Identified business development challenges and customer concerns for proactive resolution.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Created and monitored promotional approaches to increase sales and profit levels.
  • Defined company roles and responsibilities to establish and enhance processes.
  • Directed market expansions to propel business forward, meet changing customer needs.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Established organizational mission statement through extensive collaboration and review.
  • Established, optimized and enforced business policies to maintain consistency across industry operations.
  • Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Optimized Shopify website, Klaviyo email flows, & Facebook ad campaigns
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Formulated and executed strategic initiatives to improve product offerings.
  • Cultivated company-wide culture of innovation and collaboration.
  • Directed technological improvements, reducing waste and business bottlenecks.
  • Monitored key business risks and established risk management procedures.

Digital Marketing & Phone Sales, Manager

Wilshire Equity
01.2020 - 09.2020
  • Established, initiated and optimized business development strategies based on company targets, product specifications, and market data.
  • Delivered excellent telephone communication with customers and financial advisors
  • Scheduled appointments for follow-up calls, optimized CRM, & assisted sales reps as needed
  • Developed & tested multiple sales scripts for maximizing conversion.

Education

Some College (No Degree) - RADIOLOGY TECHNOLOGY

MISSION COLLEGE LOS ANGELES
Los Angeles, CA

High School Diploma -

TAFT HIGH SCHOOL LOS ANGELES
Angeles, TX
06.2012

Skills

  • Brand Management
  • Customer Relationship Management
  • Business & Strategic Planning
  • Key Performance Indicators (KPI)
  • E-Commerce Strategy
  • Account Management & Updating

Accomplishments

  • Nick Shackelford - Virtual- Ecom Summit
  • Tai Lopez - The 67 Steps, Traffic Mastery, eCommerce Certified Specialist, Ecommerce Blueprint
  • Rudy Mawer - Facebook Ads Master Class, Lead Gen Mastery
  • Iman Gadzhi - Six Figure SMMA

Timeline

CRO, Digital Marketing Director

The Original Super Glue
03.2022 - Current

Digital Marketing Manager

DreamLabs Agency
07.2021 - 05.2022

Founder

Baby Coconuts Los Angeles, E-Commerce
08.2020 - 04.2021

Digital Marketing Coordinator

The Global Objective
03.2020 - 06.2022

Digital Marketing & Phone Sales, Manager

Wilshire Equity
01.2020 - 09.2020

Some College (No Degree) - RADIOLOGY TECHNOLOGY

MISSION COLLEGE LOS ANGELES

High School Diploma -

TAFT HIGH SCHOOL LOS ANGELES

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LEROY STANLEY HICKS