Lerrick McCorvey
Atlanta,GA
Summary
Dynamic brand strategist and hospitality executive with over 15 years of experience elevating premium spirits, luxury lifestyle, and cultural brands through innovative trade advocacy, education, and experiential marketing. Expertise in assessing local market strategies, cultivating key account relationships, training trade partners, managing budgets, and achieving measurable brand performance aligned with Brand Equity KPIs. A strong background in Cognac, cocktail culture, and consumer engagement drives high-impact brand activations that resonate with target audiences. Committed to leveraging industry insights to create compelling narratives that enhance brand visibility and foster lasting connections.
Overview
12
12
years of professional experience
Work History
Chief Event & Marketing Strategist
Tulum Buckhead
02.2023 - Current
- Directed venue and local market strategy, integrating brand development, positioning, and operations to drive sustained growth across key on-premise accounts.
- Designed and executed high-profile corporate, luxury, and entertainment events aligned with brand objectives, contributing to repeat business and increased market presence.
- Secured and managed major corporate and luxury brand partnerships, enhancing visibility, activation, and ROI.
- Led targeted marketing campaigns and collaborations that increased bookings, brand reach, and measurable return on investment.
- Negotiated premium vendor and talent partnerships to improve profitability and elevate guest and brand experiences.
- Built and led cross-functional teams, fostering creativity, service excellence, and precision execution under brand and compliance standards.
Founding Partner, Director of Events, Marketing & Liquor Partnerships
Bar Vegan
Atlanta, GA
03.2020 - 05.2025
- Generated $4.5M in 2023 revenue through integrated marketing strategy, experiential events, and spirits partnerships.
- Secured $500K+ in annual sponsorship revenue from national and global brands including Amazon, Grey Goose, and Casamigos.
- Applied sales analysis to optimize menu profitability, seasonal beverage offerings, and cocktail placement strategy.
- Managed and developed a 50-person cross-functional team spanning events, operations, and marketing.
- Earned national media coverage including Forbes and Atlanta Journal-Constitution through culturally relevant programming.
- Scaled brand operations during COVID-19 through hybrid events, digital engagement, and safety-compliant protocols.
Founding Partner, Director of Beverages & Events
OAK Atlanta
03.2020 - 05.2025
- Led concept creation, site planning, and operational framework for a high-volume hospitality venue.
- Designed and executed a profitable beverage program supported by vendor partnerships that delivered $9M in revenue.
- Produced large-scale consumer, trade, and corporate events for clients including Super Bowl 53, Bacardi, Migos, 2 Chainz, and PwC.
- Developed brand collaborations and PR campaigns earning national media coverage in Vogue, TMZ, People, and The Hollywood Reporter.
- Managed and trained a 75-person team across bar operations, events, and talent relations.
- Influenced local beverage market trends, increasing regional CPG orders and product visibility.
- Boosted digital engagement by 40% through targeted social media and digital marketing initiatives.
Senior Multicultural Event Marketing Manager
St. Jude Children’s Research Hospital
Atlanta, GA
07.2014 - 10.2017
- Generated $1M+ in donor revenue through multicultural campaigns, community outreach, and strategic partnerships across the Southeast.
- Directed 50+ annual fundraising events and launched at least one new signature event each year.
- Expanded and managed volunteer chapters to support regional fundraising and engagement goals.
- Managed and trained Event Marketing Representatives and interns to maximize performance and accountability.
- Partnered with national brands including New Balance, Miller Coors, and DTLR on culturally resonant activations.
- Managed 20 radio partnerships, producing 50+ annual radiothons and integrated promotional campaigns.
Education
Bachelor of Business Administration - Marketing
Morehouse College
Atlanta, GASkills
- Stakeholder engagement expertise
- Trade Advocacy & Education
- Key Account Development
- Brand training expertise
- Market Strategy
- Budget & ROI Management
- Brand Equity KPIs
- Distributor & On-Premise Engagement
- Experiential Marketing
- Event Performance Reporting
Affiliations
- Atlanta Business Chronicle, 40 Under 40 (2025)
- Morehouse College Notable Alumni (2024)
- Emerging 100 Atlanta – Events Co-Chair (2019)
- Alpha Phi Alpha Fraternity, Inc. – Life Member
Timeline
Chief Event & Marketing Strategist
Tulum Buckhead
02.2023 - Current
Founding Partner, Director of Events, Marketing & Liquor Partnerships
Bar Vegan
03.2020 - 05.2025
Founding Partner, Director of Beverages & Events
OAK Atlanta
03.2020 - 05.2025
Senior Multicultural Event Marketing Manager
St. Jude Children’s Research Hospital
07.2014 - 10.2017
Bachelor of Business Administration - Marketing
Morehouse College