Lesley Boyd
Christiana,TN
Summary
Results-driven Chief Marketing Officer with expertise in strategic brand management, digital marketing campaigns, and market analytics. Proven track record of driving brand growth and engagement through innovative leadership, effective communication, and creative problem-solving.
Overview
20
20
years of professional experience
Work History
Fractional Chief Marketing Officer
Stratus Financial
Newport Beach, CA
09.2023 - Current
- Oversee the day-to-day operations of the marketing department, including budgeting, staffing, training, and performance management.
- Develop and implement comprehensive marketing strategies to drive sales, increase brand awareness, and attract new customers.
- Lead a fully remote team of 10, craft and execute campaigns that fill our pipeline with new student pilots, flight school partners, and investors.
- Create reports on key performance indicators such as website traffic, conversion rate, cost per acquisition, return on investment.
- Manage external vendors such as media agencies, creative designers, printers. for successful execution of marketing initiatives.
Chief Marketing Officer
Geraci LLP
Irvine, CA
12.2023 - 09.2024
- Grew contact form fills by 3400%; LinkedIn presence by 900%; newsletter sign-ups by 300%; and attendance at our bi-annual events by 150%.
- Analyzed customer feedback and market trends to inform product development decisions.
- Launched podcast for the firm.
- Managed a dynamic, multi-country, fully remote team.
- Implemented digital marketing tactics like SEO and SEM optimization and social media campaigns to drive web traffic and engagement.
- Organized trade shows across multiple cities to showcase products and services offered by the company.
- Attracted and retained talent by supporting junior employees through system of mentorship.
- Orchestrated public relations activities such as press releases and interviews with journalists.
- Analyzed data from surveys or focus groups to gain insight into consumer behavior patterns.
- Sold covers, features, and advertisements, and acted as the Executive Editor for Originate Report Magazine.
Senior Vice President
Geraci LLP
Irvine, CA
01.2020 - 12.2023
- Developed and implemented strategies for expanding the organization's market reach.
- Directed annual budgeting process and oversaw financial performance of departmental operations.
- Established key performance indicators to track progress against organizational objectives.
- Recruited, trained, mentored, and evaluated staff members in order to optimize their effectiveness.
Marketing Director
Geraci LLP
Irvine, CA
11.2018 - 01.2020
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Designed and produced marketing collateral for product launches and promotions.
- Collaborated with internal stakeholders to ensure products meet customer expectations.
Director of Marketing Communications
Kiran Consortium Group LLC
Chicago, IL
01.2013 - 11.2018
- Developed and implemented an integrated marketing communications plan to drive brand awareness and customer engagement.
- Developed a comprehensive media relations program to increase positive coverage of the company's products and services.
- Collaborated with internal teams to create content for various channels, including website, email campaigns, print materials, press releases, and social media posts.
Marketing and Copywriting Consultant
LB Freelance
Orlando, FL
01.2005 - 11.2018
- Created content for websites, blogs and social media accounts to increase visibility and engagement.
- Edited existing content to ensure accuracy, clarity, readability and consistency with company standards.
- Researched industry trends and topics to create relevant, informative content. Compiled reports on website analytics including page views, bounce rates and visitor demographics.
- Conducted interviews with subject matter experts or customers to obtain additional insights into specific products or services.
Account Executive
ProFit Marketing Solutions
Scottsdale, AZ
06.2016 - 08.2018
- Provided timely customer service support to resolve any issues quickly and efficiently.
- Created marketing materials, including brochures and presentations, to showcase products and services.
- Collaborated with cross-functional teams such as finance, operations, legal, and marketing to identify new opportunities for growth.
Marketing Consultant
Off the Grid Public Relations
Orlando, FL
08.2005 - 12.2008
Education
Bachelor of Arts - Communication
University of Arizona
Tucson, AZ05-1999
Skills
- Establishing KPI Metrics
- Strategic Marketing
- Social Media Marketing
- Business Development
- Talent Acquisition
- Product Launches
- Brand Awareness
- Senior Management Mentoring
- Attention to Detail
- Corporate Communications
References
References available upon request.
Timeline
Chief Marketing Officer
Geraci LLP
12.2023 - 09.2024
Fractional Chief Marketing Officer
Stratus Financial
09.2023 - Current
Senior Vice President
Geraci LLP
01.2020 - 12.2023
Marketing Director
Geraci LLP
11.2018 - 01.2020
Account Executive
ProFit Marketing Solutions
06.2016 - 08.2018
Director of Marketing Communications
Kiran Consortium Group LLC
01.2013 - 11.2018
Marketing Consultant
Off the Grid Public Relations
08.2005 - 12.2008
Marketing and Copywriting Consultant
LB Freelance
01.2005 - 11.2018
Bachelor of Arts - Communication
University of Arizona
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