Lesley Fetting

Women's Classic Apparel

• Increased sales by developing and implementing effective merchandising strategies for classic apparel
• Mentored junior team members, providing guidance on best practices in merchandise management and fostering their professional growth.
• Conducted regular market research to identify new opportunities for expanding the product portfolio and increasing market share.
• Improved profitability by regularly reviewing pricing strategies and making adjustments based on competitive analysis.
• Developed comprehensive seasonal plans, aligning merchandise assortment with customer preferences and sales goals.
• Motivated and mentored merchandise team to achieve high performance and job satisfaction.
• Developed and implemented successful strategies to increase sales and profits.
• Reviewed customer feedback to identify trends and improve product selection.
• Built positive relationships with vendors for consistent and reliable supply of products.
• Analyzed industry trends to develop relevant offerings.

-Assortment Strategy
-Incorporates customer insights, competition and category trends to set overarching category assortment vision into business strategy and respond to in-season business trends. Serves as the customer and competitive expert for product/brand/category.
-Communicates overarching omni merchandising vision to category cross functional teams. partners with omnichannel experience teams
-Leads localization product strategy. Curates consumer, trend and climate appropriate product assortments
-Operates as key Design partner to create right product offering for customer, business and brand relevance. Shopping, travel etc.
-Attends relevant markets and regional trips to gather product and consumer information, ideate future product strategies, and establish business relationships.
Marketing Strategy
-Partners with marketing to create sub-category marketing strategy. Identifies key merchandise stories & timing to be marketed.
-Partners with marketing to align on brand consumer insights.
-Partners with omnichannel experience teams to ensure the product stories come to life in store and digitally.
Leadership
-Leads and develops their team. Identifies and builds best in class talent. Drives overall engagement.

Women's Casual & Classic Apparel

Women's Sleepwear & Intimates

• Managed cross-functional teams for the successful development and launch of new categories and brands.
• Led market research initiatives to gather insights on consumer preferences, trends, and competitor analysis.
• Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
• Created Agility Strategies to respond to changing market demands.
• Streamlined internal processes by implementing best practices in product management, increasing team efficiency and productivity.
• Fostered a culture of innovation within the team by encouraging creative thinking and continuous improvement initiatives.
• Reduced time-to-market by optimizing workflows throughout the entire product lifecycle, from ideation to launch.
• Streamlined internal communication processes, fostering collaboration between departments in support of brand objectives.
• Mentored junior team members to develop their skills and further their professional growth within the organization.
• Cultivated relationships with key stakeholders and vendors.

Women's Apparel

Young Mens Apparel

• Increased product adoption by developing and implementing effective marketing strategies.
• Streamlined the product development process for faster time-to-market and improved efficiency.
• Launched successful products by conducting thorough market research and identifying customer needs.
• Optimized product performance with data-driven analysis and continuous improvement initiatives.

Mens Apparel

• Drove a customer-focused merchandising vision and business strategy to meet category goals.
• Monitored and analyzed sales, trends, or economic conditions to anticipate consumer buying patterns.
• Managed the Open to Buy for my category
• Collaborated with marketing on promotional strategies, providing input on product selection for featured advertisements.

Women's Dresses

Fashion Jewelry

• Enhanced merchandise assortment by analyzing sales trends and customer preferences.
• Developed inventory deployment strategies to get products to the right place at the right time to maximize sales