LESLEY HIGGINS
Centennial,CO
Summary
Experienced Salesforce Marketing Cloud Solutions Architect and Salesforce Marketing Champion with 17 certifications and accreditations and a proven track record of successfully delivering multiple SFMC implementation projects. Skilled in developing technical solutions and integrating Marketing Cloud with third-party platforms. Strong collaborator with technical and non-technical teams to drive customer engagement and provide ongoing platform support. Excels in data integration and developing digital marketing campaigns across email, web, and SMS. Able to provide creative solutions that meet the needs of enterprise organizations.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior B2C Solutions Consultant
NuAge Experts
12.2018 - Current
- Salesforce Marketing Cloud Subject Matter Expert & Lead Architect: Driving cross-cloud implementations and managed service project conversions, demonstrating advanced proficiency in system integrations and project lifecycle management.
- Comprehensive Salesforce Integrations: Successfully integrating Salesforce Marketing Cloud with Salesforce CRM and third-party APIs for multiple clients, enhancing system efficiency and user experience.
- Email Marketing Specialist: Demonstrating expertise in building and testing high-impact emails using Email on Acid and Litmus, ensuring superior cross-client rendering.
- Customer Journey and Automation Strategist: Designing personalized marketing automations for retail clients with scalable solutions.
- Lead Generation and Audience Segmentation Innovator: Developing custom forms and utilizing SQL, AMPScript, JavaScript, HTML, and CSS for advanced audience segmentation and personalized customer experiences, significantly improving campaign ROI and customer satisfaction.
Political Consultant
Self-employeed
03.2008 - 06.2022
- Managed and maintained databases for multiple political campaigns and committees.
- Designed and updated websites for New York politicians, including UX design and content creation.
- Expertly built, tested, and deployed all emails for a high-profile New York campaign.
- Accurately filed financial reports for various political campaigns and committees.
Background Investigator
ISN Corp/Keypoint Government Solutions
05.2013 - 02.2019
- Conducted comprehensive in-person interviews for Federal background investigations.
- Communicated effectively with individuals from diverse backgrounds.
- Consistently met tight deadlines while delivering high-quality reports.
Internal Audit Associate
NASDAQ OMX
02.2012 - 10.2012
- Performed internal technology audits for the prominent electronic trading platform exchange.
Education
Bachelor of Arts - Mathematics and Computer Science
University of Colorado At Boulder
Boulder, COMaster of Arts - Criminal Justice
John Jay College of Criminal Justice of The City University of New York
New York, NYSkills
- AMPScript
- SQL
- Server-Side JavaScript
- Client-Side JavaScript
- NodeJS
- Marketing Cloud SOAP and REST APIs
- External APIs including working with JSON and XML
- HTML and CSS
- Adobe Creative Suite
- Jira, Asana, and ClickUp project management software
Accomplishments
- Speaker at 2023 Salesforce Connections.
- Finalist at the 2008 U.S. Olympic Trials for Track & Field.
- Multi-time All-American Track & Field for the University of Colorado with a 2nd place D1 NCAA individual finish.
- Served as team captain for the New York Athletic Club's running team for 10+ years.
- Elected by fellow athletes to serve as Treasurer on the U.S. Track & Field Athletes Advisory Committee.
Certification
- Salesforce Certified Marketing Cloud Consultant
- Salesforce Certified Marketing Cloud Developer
- Salesforce Certified Marketing Cloud Administrator
- Salesforce Certified Marketing Cloud Email Specialist
- Marketing Cloud Advanced Cross Channel Accredited Professional
- Marketing Cloud Customer Data Platform Accredited Professional
- Salesforce Process Automation Accredited Professional
- Salesforce Certified User Experience Designer
- Salesforce Certified Pardot Consultant
- Salesforce Certified Pardot Specialist
- Salesforce Certified Data Architect
- Salesforce Certified Platform App Builder
- Salesforce Certified Strategy Designer
- Salesforce Certified Business Analyst
- Salesforce Certified Administrator
- Salesforce Certified Associate
Timeline
Senior B2C Solutions Consultant
NuAge Experts
12.2018 - Current
Background Investigator
ISN Corp/Keypoint Government Solutions
05.2013 - 02.2019
Internal Audit Associate
NASDAQ OMX
02.2012 - 10.2012
Political Consultant
Self-employeed
03.2008 - 06.2022
Bachelor of Arts - Mathematics and Computer Science
University of Colorado At Boulder
Master of Arts - Criminal Justice
John Jay College of Criminal Justice of The City University of New York
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