Summary
Overview
Work History
Education
Skills
Leadership Experience
Communication Skills
Interests
References
Timeline
Generic
Lesley Kimble-Pildner

Lesley Kimble-Pildner

Mason,OH

Summary

Market research professional with proven track record in delivering insightful market analyses and supporting strategic business decisions. Known for fostering cross-functional team collaboration and achieving impactful results, adapting swiftly to changing project requirements. Expertise in data analysis and consumer behavior, valued for reliability and flexibility.

Overview

20
20
years of professional experience

Work History

Sr. Market Research Analyst

ITW Evercoat
06.2018 - Current
  • Conducted primary and secondary research to better understand customer needs while evaluating new market and product opportunities.
  • Identified emerging trends and opportunities with comprehensive market assessments, leading to an improvement in a business unit's operating income from -1.2% to 10.8%.
  • Collaborated with sales and marketing teams to refine target customer profiles based on rigorous segmentation analysis.
  • Contributed to 6 years of long-range strategic planning and annual budget planning by providing expert guidance on market conditions, customer needs, and competitive landscape.
  • Selected to lead innovative data visualization techniques, such as Power BI and Circana/ Unify+, for more engaging communication of complex research findings for all levels of the business unit.
  • Developed compelling presentations that effectively communicated a market opportunity in an adjacent category worth $20M in annual sales, providing a market assessment, competitive evaluation, consumer insights, and actionable recommendations to executive leadership.
  • Re-launched a brand into a new product category, developing a product pipeline for category and brand growth, the value proposition for a target market, and pricing based on expected margins.
  • Created 2 new retail brands and got placement in major retailers, resulting in a net revenue of $15.7M.
  • Managed vendor relationships to ensure timely delivery of high-quality research data at competitive costs.

Project Manager / Analyst

Integrated Research Associates
05.2011 - 04.2018
  • Used consumer insights to guide Fortune 500 companies in understanding the impact of packaging, POS marketing, product placement on their sales.
  • Full responsibility for projects, beginning with collaborative discussions involving the client to design appropriate research tools and continuing through the analysis, storytelling and presentation of the research findings and recommendations.
  • Employed quantitative and qualitative techniques to help clients understand consumer trends and the impact on their product category, competition, and opportunities.
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
  • Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.

Project Director

StrataMark Dynamic Solutions
08.2007 - 04.2011
  • Successfully executed projects independently, including quality control during data collection and reporting, maintenance of budgeting and timing schedules, and involvement in analysis and presentation of study results.
  • Learned multiple software programs at management's request to act as a client liaison and to provide support and training for clients and internal departments, including SPSS Desktop Reporter and Tableau.
  • Developed internal programs to improve corporate communication and efficiency, such as searchable project database using SQL and ASP.NET.
  • Responsible for maintaining corporate website and using Goggle Analytics to evaluate effectiveness of marketing strategies.

Education

MBA - Marketing Management

Bowling Green State University
Bowling Green, OH
12.1990

Bachelor of Science - Marketing Research

Bowling Green State University
Bowling Green, OH
05.1988

Skills

  • Consumer Behavior Analysis
  • Business development support
  • Product positioning
  • Strategic Planning Expertise
  • Brand Development Strategies
  • Advanced Data Analysis
  • Industry Trend Analysis

Leadership Experience

  • Led cross-functional team in the development of the first company-wide external sales reporting tool.
  • Designed framework for improved market testing of new products, and trained management and leadership on best practices.
  • Directed teams across various functions to create marketing strategies backed by data insights.

Communication Skills

  • Presented complex research findings to management and executive leadership and fielded questions to help refine strategies.
  • Recognized for successful mentoring of co-workers in data analysis and integrating consumer insights and market testing into their daily work.
  • Participated in Stage Gate reviews for new product development.

Interests

  • Volunteering for community initiatives to give back to local communities and make a positive impact
  • DIY and Home Improvement
  • Enjoy participating in water fitness activities for overall physical and mental well-being
  • Gardening

References

Available upon request.

Timeline

Sr. Market Research Analyst

ITW Evercoat
06.2018 - Current

Project Manager / Analyst

Integrated Research Associates
05.2011 - 04.2018

Project Director

StrataMark Dynamic Solutions
08.2007 - 04.2011

MBA - Marketing Management

Bowling Green State University

Bachelor of Science - Marketing Research

Bowling Green State University

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Lesley Kimble-Pildner