Leslie Allen-Essex
Otis,OR
Summary
Strategic, customer-centric marketing leader with a proven track record of leveraging deep market insights and customer feedback to drive impactful product development and positioning. Experienced in developing and executing go-to-market strategies and campaigns for educational technology solutions, excels in collaborating cross-functionally to ensure alignment with market trends and customer needs.
Overview
10
10
years of professional experience
1
1
Certification
Work History
SENIOR MARKETING MANAGER
Macmillan Learning
Portland, OR
02.2022 - Current
- Developed go-to-market strategy and campaigns for Macmillan's key technology solutions, leveraging a deep understanding of product functionality and customer needs.
- Fostered strong collaborative relationships with cross-functional teams to ensure alignment and success in executing go-to-market initiatives.
- Acted as central voice for technology and enterprise marketing, using data to craft meaningful, emotionally resonant internal and external messaging while keeping key stakeholders informed.
Senior Market Development Manager
Macmillan Learning
Portland, OR
03.2021 - 02.2022
- Designed, piloted, and standardized a mid-funnel lead program for Achieve that accounted for 10,800 customer engagements while providing consistent market trends and insights to sales force and internal stakeholders
- Moved 11% of engaged precalculus market through funnel from no knowledge of first edition to ready to discuss adoption, surpassing goal of closing 10% of engagements.
Market Development Manager
Macmillan Learning
Portland, OR
08.2016 - 03.2021
- Orchestrated launches for the initial 5 Achieve disciplines by sharing market trends and feedback with the development team, and 4 first edition book projects, including the award-winning Interactive General Chemistry, 2019 STEM Product of the Year.
- Analyzed sales funnel activity for Achieve and first edition products, offering insights and recommendations to the leadership team to address coverage gaps.
- Presented products nationally, engaging with customers at conferences and focus groups, and represented products in internal stakeholder meetings, including national sales and strategy gatherings.
Market Development Manager
Pearson
San Francisco, CA
01.2014 - 03.2016
- Developed market strategoes for 8 first editions across 7 markets to gauge customer needs and predict trends, guiding business and development decisions and supporting sales force in market seeding.
- Targeted growth opportunities; achieved 63% takeaway adoptions.
- Crafted sales strategies for 8 first edition projects, delivering presentations, online videos, and walkthroughs to the sales force, offering personalized support for potential adoptions influenced by market development efforts.
Education
Graduate Level Certification - Publishing
University of Denver
Denver, CO01-2008
Bachelor of Arts - Comparative Literature, French And English
University of California - Los Angeles
Los Angeles, CA06-2008
Skills
- Marketing Strategy
- Product Marketing
- Relationship Building
- Market Research and Analysis
Certification
Product Marketing Alliance: Product Marketing Core Certification
December 2022
Accomplishments
- Product of the Year 2019, Interactive General Chemistry
Languages
French
Full Professional
References
References available upon request.
Timeline
SENIOR MARKETING MANAGER
Macmillan Learning
02.2022 - Current
Senior Market Development Manager
Macmillan Learning
03.2021 - 02.2022
Market Development Manager
Macmillan Learning
08.2016 - 03.2021
Market Development Manager
Pearson
01.2014 - 03.2016
Graduate Level Certification - Publishing
University of Denver
Bachelor of Arts - Comparative Literature, French And English
University of California - Los Angeles
Product Marketing Alliance: Product Marketing Core Certification
December 2022
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