LESLIE BECKER
Curriculum Specialist | Content Director
Franklin,TN
Summary
With more than 25+ years in the content space, I'm passionate about leading the vision, creation, and production of engaging learning solutions. My extensive knowledge and experience building curriculum for leaders, business owners and entrepreneurs makes me an exceptional candidate for this role. In addition, as a long-time user of Franklin Covey planners and systems, it would be an honor to bring the content to life for a company that has had such a personal impact on my own life.
Overview
25
25
years of professional experience
Work History
Product Content Manager
EntreLeadership-Ramsey Solutions
08.2020 - Current
- Strategized, developed and created a multi-course online curriculum for small business owners and leaders.
- Coached top-level talent on presentation skills and led all aspects of the planning, development and writing of the courses.
- Key stakeholder for the project in collaboration with the video team.
- Developed weekly live training sessions for busy small business owners and leaders featuring the executive coaching team, Ramsey personalities and Dave Ramsey.
- Work with cross-functional teams on messaging and content creation for live events, product development and livestream master classes.
- Created UX for Elite digital platform and Increased product engagement by 52%.
- Brought course completion rate to 80%.
- Served as the senior speechwriter for financial expert Dave Ramsey, crafting 30-90 minute live talks for EntreLeadership events.
- Write high converting copy for sales emails, landing pages, on-site engagement kiosks, product pitches and more.
- Key stakeholder in customer narrative storytelling videos which includes selecting featured clients, creating storyboards and interview questions, and interviewing client during the shoots.
- Responsible for maintaining brand voice across all platforms, and offering feedback, guidance and support to the writing team.
Creative Copywriter
Various Companies (Freelance)
01.2001 - 08.2020
- Wrote brand copy for brochures and sales emails for various companies including Lexus, Toyota, Body Works, EnglePR, Smart Corporation and more.
- Created content, newsletters, email sales funnels, and more.
- Wrote scripts for corporate curriculum videos, trailers and news format cable series.
- Designed and created marketing and PR materials for three major theater companies in Los Angeles including season brochures, fundraising materials, press packages, and company communications.
- Efficiently managed multiple projects simultaneously while maintaining strict adherence to deadlines and quality standards.
- Captivated audiences by crafting compelling and persuasive copy for advertising campaigns.
Director of Content
Leading Artists
01.2000 - 10.2001
- Championed and developed the content strategy and vision for this ahead-of-its-time dot.com for the entertainment industry.
- Hired writers and led the full content team.
- Generated content and gave editorial assignments to writers.
- Created UX for this digital casting website and product.
- Created content partnerships.
- Conducted industry interviews.
Education
Bachelor of Arts - Advertising, Copywriting
California State University
Fullerton, CAAssociate of Arts - Journalism, General Studies
El Camino College
Torrence, CASkills
Online Curriculum Development and Design
Accomplishments
- Strategized, developed and created a multi-course online curriculum for EntreLeadership Elite, increasing product engagement by 52%.
- Received the Ramsey Self-Employed Mentality Award:
- Authored the bestselling book The Organized Actor® & Expanded the brand into additional books, online courses and private coaching.
Related Experience
Speaker and Empowerment Coach, Certified Financial Coach. Creator and host of the Unstoppably Creative Podcast. Wrote and founded The Organized ActorThe first business workbook and planner for actors which has remained the #1 organizational tool for actors for 30+ years.
Other Courses Training
- Advanced Advertising Copywriting-The Advertising Center in Los Angeles for professionals working in advertising.
- Anthony Robbins Date with Destiny-Transformational personal development program.
- Stu McClaren's TRIBE, A training program to learn how to build, sell and maintain a digital membership for your customers.
Timeline
Product Content Manager
EntreLeadership-Ramsey Solutions
08.2020 - Current
Creative Copywriter
Various Companies (Freelance)
01.2001 - 08.2020
Director of Content
Leading Artists
01.2000 - 10.2001
Associate of Arts - Journalism, General Studies
El Camino College
Bachelor of Arts - Advertising, Copywriting
California State University
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