Leslie Boesch, M.P.M.
Morrisville,NC
Summary
Dynamic leader with a proven track record at the YMCA of the Triangle, excelling in project management and operations management. Establishes key community partnerships, driving membership growth, program participation and philanthropy Adept at effective communication and process improvement, consistently achieving strategic objectives and elevating program quality.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Associate Executive Director
Durham YMCA
Durham, NC
02.2015 - Current
- Company Overview: YMCA of the Triangle.
- Oversees operations for Membership, Wellness, Group Fitness, Aquatics, Family Programs, Child Watch, and Welcome Center departments spanning four YMCA branches.
- Drives continuous improvement of quality program delivery by providing strong leadership, coaching, and change management.
- Creates and implements processes to ensure the successful completion of projects.
- Leads a cross-functional team of directors and provides indirect support to over 120 part-time staff members.
- Oversees a $3 million membership revenue budget, ensuring the achievement of membership goals through strategic prospecting, effective sales, enhanced member experience, and retention.
- Develops the annual budget for all designated departments and programs, and monitors monthly financial statements to analyze and present monthly variance reports.
- Assesses quantitative and qualitative data from multiple sources such as surveys, community reports, financials, registrations, attendance, scans, and additional metrics to enhance decision-making for program development and efficiency.
- Engages with the board of advisors, leading focus groups on the implementation of organizational long-range planning strategies.
- Plans and facilitates an annual fundraising campaign for the board of advisors, including prospecting, fundraising, and stewardship of donors.
- Builds community partnerships with external stakeholders and organizations to strengthen the impact and reach of YMCA programs.
- Collaborates with cross-functional leadership teams to develop innovative programs and solutions to meet strategic business objectives.
Contract Grant Writer
Inner City Youth Opportunities
Cincinnati, OH
01.2020 - Current
- Manages annual grant funding cycles, including writing and submitting letters of inquiry, grant applications, and follow-up reports for private foundations.
- Produces annual campaign marketing pieces for mail and email campaigns.
- Creates materials and email marketing campaigns for fundraising events.
- Writes all donor recognition materials.
Sr. Membership Experience Director
YMCA of the Triangle
Durham, NC
04.2014 - 02.2015
- Led the development and implementation of annual membership strategies for four YMCA branches.
- Directed team of membership directors, offering strategic guidance to operations of diverse branches and departments under membership oversight
- Maintained and analyzed in-depth membership data related to sales, retention, attrition, and program quality, and developed action plans to respond accordingly.
- Led the Association Membership IQ Team, developing recommendations and best practices for the YMCA of the Triangle Membership teams.
- Developed and implemented the delivery of volunteer programs and activities for the Durham YMCAs.
- Led the Community Gifts portion of the Durham YMCA annual campaign.
Director of Membership and Administrative Services
YMCA of the Triangle
Durham
08.2013 - 04.2014
- Supervised the branch business processes for membership, youth and adult programs
- Managed membership and program Financial Assistance, monitoring and analyzing percentage of FA and its impact on branch operations and revenue
- Supervised Welcome Center director and oversaw Welcome center part time staff
- Served on the Membership Experience Team, helping plan and execute Membership events
- Streamlined branch business processes ensuring efficiency and meeting budget
Membership Director
YMCA of Greater Birmingham
Birmingham, AL
08.2011 - 08.2013
- Successfully meet and exceeded new membership (111%) and retention goals – bringing the membership base to its highest since 2007
- Increased membership revenue to 107% of budget for year ending 2012
- Developed meaningful and engaging programming through cross-departmental collaboration
- Led grassroots marketing efforts and community engagement through innovative partnerships
- Utilized sales background to grow membership by establishing more than 50 new corporate accounts and partnerships with local organizations
- Designed and implemented internal member communication strategies
- Oversaw the external marketing efforts including ad placement, content, and PR strategy
- Managed Front Desk and Child Watch including the hiring, training and supervision of front desk and child watch staff
Associate Director of Annual Giving
YMCA of the Triangle
Raleigh, NC
08.2008 - 08.2011
- Led the planning and successful implementation of a $4 million annual fundraising campaign
- Developed strategic messaging, marketing and case development in coordination with creative team
- Established new donor stewardship communications including branch Progress Reports
- Produced the Triangle Business Journal insert, Annual Philanthropic Report to Donors
- Developed volunteer training strategies, tools and materials including Volunteer Training Guide
- Directed the campaign evaluation process, using results to make necessary adjustments
- Analyzed donor giving, retention, and pledge collections, implementing strategies for improvement
- Provided support to strategic alliances including corporate and charitable foundations and community collaborations and partnerships
Account Executive
55KRC, Clear Channel
Cincinnati, OH
11.2005 - 07.2008
- Hit or exceeded monthly sales goals consistently, earning top incentives, trips and sales contests
- Doubled billing revenue year over year through tenacious prospecting and creative campaign design
- Analyzed client needs to determine advertising/marketing goals and strategies to meet these goals
- Created and delivered sales proposals and industry research to business owners and CEO’s
- Involved in the planning and sponsorship of Non Traditional Revenue events, adding non-commercial revenue to the station bottom line
Director, Fund Development
Inner City Youth Opportunities
Cincinnati, OH
03.2002 - 12.2005
- Responsible for increasing the total revenue by 129% – including in-kind goods and services
- Developed and implemented comprehensive fundraising plan for organization
- Researched and wrote grant proposals to local and national foundations
- Planned, composed and evaluated annual campaign strategy and materials
- Networked with businesses and community partners to increase awareness and funding
- Established and executed annual fundraising events
- Managed committees of volunteers, staff and board members
- Wrote news releases, articles and other PR materials
- Maintained and analyzed database information on donors
Education
Master of Science - Project Management
Wake Forest University
Winston-Salem, NC05-2025
Bachelor of Liberal Arts - Professional Communication
Xavier University
Cincinnati, OhioSkills
- Project management
- Effective communication
- Operations management
- Relationship building
- Process improvement
- Fundraising expertise
Certification
- REI, Racial Equity Training Workshop, Phase 1
- YUSA Multi-Team Leader Certification
- YUSA Team Leader Certification
- NAYDO 2009-2011
Honors And Awards
- NAYDO 2009 Communications Award, Annual Support Campaign, YMCA’s >50Million
- NAYDO 2010 Communications Award, Annual Support Campaign, YMCA’s >50Million
- NAYDO 2010 Communications Award, AV Annual Support Campaign, YMCA’s >50Million
Timeline
Contract Grant Writer
Inner City Youth Opportunities
01.2020 - Current
Associate Executive Director
Durham YMCA
02.2015 - Current
Sr. Membership Experience Director
YMCA of the Triangle
04.2014 - 02.2015
Director of Membership and Administrative Services
YMCA of the Triangle
08.2013 - 04.2014
Membership Director
YMCA of Greater Birmingham
08.2011 - 08.2013
Associate Director of Annual Giving
YMCA of the Triangle
08.2008 - 08.2011
Account Executive
55KRC, Clear Channel
11.2005 - 07.2008
Director, Fund Development
Inner City Youth Opportunities
03.2002 - 12.2005
Master of Science - Project Management
Wake Forest University
Bachelor of Liberal Arts - Professional Communication
Xavier University
Similar Profiles
George DeanGeorge Dean
Sub Bus Driver/Activity Bus Driver Riverside High at Durham Public SchoolsSub Bus Driver/Activity Bus Driver Riverside High at Durham Public Schools
Jeffrey McLeanJeffrey McLean
Landscaper at Green Acres Of Durham, City Of DurhamLandscaper at Green Acres Of Durham, City Of Durham
Abubaker MohammedAbubaker Mohammed
Emergency Medicine Associate Specialist at Durham&Darlington Foundation TrustEmergency Medicine Associate Specialist at Durham&Darlington Foundation Trust
Jessica TydemanJessica Tydeman
Security Consulting Engineer- Customer Delivery at CiscoSecurity Consulting Engineer- Customer Delivery at Cisco
ERICA GRANTERICA GRANT
Digital Court Reporter at Legal Media ExpertsDigital Court Reporter at Legal Media Experts