LESLIE BURKHALTER
Cleves
Summary
Dynamic sales director with a proven track record, excelling in sales strategy and customer relationship management. Achieved positive growth in multiple markets by implementing innovative sales plans and enhancing brand development. Passionate about market penetration and competitive analysis, fostering strong client relationships to drive success and brand loyalty.
Overview
17
17
years of professional experience
Work History
Sales Director
Pinhook Bourbon
02.2023 - Current
- Developed and implemented strategic sales plans to increase customer base and ensure customer retention.
- Oversaw the design of sales presentations for external use by account managers and representatives.
- Identified areas for improvement within the organization's existing processes and procedures.
- Created, maintained and evaluated customer databases in order to maximize sales opportunities.
- Organized trade shows, conferences and other events geared towards increasing brand awareness.
- Strengthened revenue opportunities by developing tailor-made sales strategies based on industry trend and competitor analysis.
- Developed and promoted weekly, monthly and quarterly sales objectives.
- Implemented CRM systems to streamline sales processes and improve customer relationships.
- Designed and executed sales strategies across multiple channels to increase market share.
District Manager
Republic National Distributing Company
08.2021 - 02.2023
- Directed salesforce to achieve aggressive sales targets while fostering key customer relationships.
- Collaborated with suppliers to design programs that engaged retailers and consumers effectively.
- Analyzed data and researched local market trends to uncover opportunities for growth and innovation.
- Coached and trained sales representatives on maximizing productivity through best practices.
On Premise Sales Representative
Republic National Distributing Company
08.2018 - 08.2021
- Drove volume and distribution growth across multiple supplier portfolios, consistently exceeding targets.
- Identified new business opportunities through thorough monitoring of territory trends to enhance market share.
- Executed strategies for new product distribution, back-bar visibility, and menu activation.
- Achieved double-digit annual growth by optimizing account functions for overall success.
Retail Sales Representative
Republic National Distributing Company
01.2018 - 08.2018
- Presented, promoted, and sold multiple supplier portfolios across 30 accounts.
- Communicated brand information effectively to exceed established brand standards.
- Orchestrated programming and tasting events to enhance sell-through and brand loyalty.
Key Account Representative
Republic National Distributing Company
03.2011 - 12.2017
- Developed dynamic programs and promotions to enhance brand awareness and drive growth.
- Executed training sessions to educate trade partners and capture consumer interest.
- Implemented incentive programs to motivate sales teams and promote product engagement.
- Secured strategic placements and negotiated competitive pricing to maximize market presence.
Team Brand Specialist
Team Enterprises
08.2008 - 03.2011
- Conceptualized on-site programming for Bacardi USA in the Cleveland, Ohio metro market.
- Managed and trained a promotional activation team that was known for creating memorable events and effective promotions.
- Fostered relationships with key accounts to drive brand loyalty.
Education
BA - Communication Studies
Kent State University
05-2005
Skills
- Sales strategy
- Customer relationship management
- Account management
- Brand development
- Market penetration
- Market and competitive analysis
Accomplishments
- WSET Spirits I
- WSET Wine I & II
- Court of Sommeliers, Level I
- Executive Bourbon Steward
Timeline
Sales Director
Pinhook Bourbon
02.2023 - Current
District Manager
Republic National Distributing Company
08.2021 - 02.2023
On Premise Sales Representative
Republic National Distributing Company
08.2018 - 08.2021
Retail Sales Representative
Republic National Distributing Company
01.2018 - 08.2018
Key Account Representative
Republic National Distributing Company
03.2011 - 12.2017
Team Brand Specialist
Team Enterprises
08.2008 - 03.2011
BA - Communication Studies
Kent State University
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