Leslie Eurton
Dallas
Summary
Business leader with extensive experience in prestigious cosmetic and fragrance brands, achieving significant sales growth through strategic partnerships and team management. Skilled in retail sales leadership and consumer behavior analysis, with a strong focus on mentoring talent and implementing innovative CRM strategies. Proven ability to enhance customer engagement and retention while increasing market share.
Overview
22
22
years of professional experience
Work History
Business Development Manager
Parfums Christian Dior
Dallas
06.2024 - Current
- Maximized return on investment through efficient budget and resource management.
- Implemented CRM strategies to enhance customer engagement and retention.
- Conducted market research and analyzed competitors to inform strategic decisions.
- Identified sales opportunities and led upselling and cross-selling workshops for our retailer partners to gain sales growth.
- Led sales planning, development, and account management with the Account Executive team to expand strong retailer partnerships.
- Led market share gains through comprehensive Executive team training initiatives.
- Developed a vision and strategy to achieve targeted sales objectives in both short-term and long-term contexts.
- Delivered presentations to senior management and stakeholders, reporting on progress and key results.
Account Executive, Education Executive
Acqua Di Parma, Estee Lauder, Clinique
04.2003 - 05.2024
- Achieved sales growth and expanded market share through strategic partnerships with Dillard's, Macy's, Sephora, Ulta, SAKS, Neiman Marcus, Bloomingdales and Nordstrom.
- Launched Estee Edit in Sephora by training the trainers and educating store teams on brand strategy creating strong partnerships.
- Mentored individuals, resulting in promotions to Executive roles across various companies.
- Provided guidance to newly appointed Executives for effective onboarding processes.
- Developed Account Coordinators and Sales and Education Coordinators to meet Sales Plans through team investment.
- Reduced market turnover by hiring top talent and leading comprehensive orientation and coaching for Beauty Advisors.
- Educated and developed over 200 beauty advisors through classroom training, virtual webinars, and in-store side-by-side coaching.
- Analyzed business metrics weekly and monthly to ensure resource allocation aligned with product priorities.
Education
Bachelor of Science - Business Management
The University of Phoenix
Phoenix, AZ10-2005
Skills
- Retail sales leadership
- Team management
- Territory oversight
- Strategic partnerships
- Sales growth strategist
- Brand equity understanding
- Consumer behavior insights
- Omni global perspective
- Effective communication
- Mentorship and coaching
Timeline
Business Development Manager
Parfums Christian Dior
06.2024 - Current
Account Executive, Education Executive
Acqua Di Parma, Estee Lauder, Clinique
04.2003 - 05.2024
Bachelor of Science - Business Management
The University of Phoenix
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