Adobe Commerce (Magento)
Leslie Eyton
Caldwell,ID
Summary
Dynamic and results-oriented business professional recognized for consistently achieving high levels of client satisfaction and retention. Expertise in fostering strong relationships with internal and external stakeholders, combined with a diplomatic communication approach. Proven ability to manage sensitive and confidential information while delivering precise, timely reports under tight deadlines. Adept at thriving in both independent and collaborative environments, contributing effectively to diverse teams within the digital business landscape.
Overview
20
20
years of professional experience
1
1
Certification
Work History
E-Commerce Specialist
D&B Supply Corp.
06.2022 - Current
- In 2022, D&B Supply committed to rebuilding their online presence from the ground up. I was part of the team which did just that. Having had Shopify experience, I recreated their internal Shopify site on the new Magento site. Work on that was set aside as we began building our B2C and B2B sites. Using Excel, I created spreadsheet formats and templates to add product data such as SKUs, UPCs, names, descriptions, and product features. Data also included page assignments, attribute assignments, and attribute set assignments.
- I created many of the attributes and the sets, categories (taxonomy), and uploaded the bulk of the product data (and still do) needed for our site launch just nine months later. The website, dbsupply.com, has generated almost $1.5M since its launch in March 2023.
Self Employed
JBP
03.2018 - Current
- JBP, or JustBlackPearls.com, is a niche market store focused on selling cultured pearls through customer education. As a Shopify Partner and Upworks freelancer, I also offer support to clients needing help with managing all technical and marketing aspects of their eCommerce stores including but not limited to the following:
- Domain registration and email support.
- Shopify store set up, development, application integration, template modification and product management.
- Copywriting/editing for websites, product descriptions, blogs and ad content with a focus on relevance and keywords.
- Photo editing and creatives, applying the most current visual techniques to optimize product visibility and attention.
- Maintain vendor relationships through online support, order entry and order fulfillment.
- Monitor and update inventory availability and accuracy.
- Actively engage with customers to ensure satisfaction and positive feedback.
- Regularly review competition’s products, pricing and marketing initiatives.
- Implement and monitor marketing strategy mix including email, PPC, affiliate, organic, SEO and social through Facebook, Instagram, Pinterest, YouTube, Google and Amazon.
- Analyze site performance and initiate improvements, including merchandising efforts, technical projects, and creative changes.
- Implement ad tests, list scrubbing to maximize email and Facebook advertising open and click-through rates.
- Online eCommerce
Lawn & Garden Nursery Team Lead
D&B Supply Corp.
02.2019 - 06.2022
- Hired to replace retiring lead who had built the nursery over 11 years to the top-performing center of all the D&B stores despite not being the largest. As a Master Gardener, I quickly learned the ropes and kept the record he established. I managed the ordering and receiving of plant product from five nurseries, and supervised a team of full and part time workers in setting up racking, and staging and maintaining the product.
- I created a spreadsheet system to accurately assign product SKUs and track inventory. Previously, this had all been done by hand. Inventory accuracy increased significantly and product was received into our PIM much more quickly.
Executive Administrative Assistant
TEMECULA VALLEY HOSPITAL
04.2016 - 04.2018
- Supported the Chief Executive Officer and the Chief Financial Officer by:
- Fielding calls and routing issues to the proper staff/departments.
- Meeting scheduling/calendar management for the CEO and CFO
- Preparing meeting agendas, taking minutes, logging and distributing meetings reports.
- Coordinating the monthly meeting of the TVH Governing Board.
- Physician service contracts management.
- Planning/coordinating hospital events with Marketing.
- Designing PowerPoint presentations.
- Creating/modifying Excel reports.
- Scheduling travel and submitting expense reports for the CEO and CFO.
- All other essential tasks that facilitate efficiencies in the Administrative office.
Executive Administrative Assistant
WEST VALLEY MEDICAL CENTER
02.2012 - 04.2016
- Supported the Chief Nursing Officer and the Chief Operating Officer by:
- Fielding calls and routing issues to the proper staff/departments.
- Meeting scheduling/calendar management for the CNO and COO.
- Preparing meeting agendas, taking minutes, logging and distributing meetings reports.
- Planning/coordinating events for the executive leadership and for the general hospital staff.
- Preparing/distributing Excel reports
- Logging and distributing shift incentives.
- Scheduling/coordinating travel and training for all hospital staff.
- Preparing, submitting and tracking expense reports.
- Ensuring policies & procedures updated and in compliance. Training staff and new hires.
- Developing SharePoint intranet site into a cross-departmental tool, setting up teamrooms to improve meeting efficiencies, training and supporting staff in use.
- All other essential tasks that facilitate efficiencies in the Administrative office.
Website Consultant/Designer
WEBSITE DESIGN SERVICES
12.2005 - 04.2016
- Specialized in setting up and maintaining small business template websites customized to meet client needs. Trained and supported clients who wanted hands-on access. Managed domain registrations, email accounts, monitored Google Analytics, provided reports and implemented site revisions to improve results. Set up Facebook pages and linked to websites to optimize organic reach. Created newsletters, integrated signups and distributed to email lists. Business fields served included:
- Chambers of Commerce
- Churches
- Automotive Repair
- RV Supply
- Community Libraries
- Women’s Community Service
- IT Service Provider
- Travel
- Graphic Designer
- Economic Development Agency
Business Manager/Partner
EXPETEC TECHNOLOGY SERVICES/AYCE TECHNOLOGY
10.2005 - 04.2010
- Managed all aspects of day-to-day operations including:
- Developing and implementing strategic marketing plan which created a thriving IT services company, building revenue from $0 to over $300K in five years with minimal marketing expense.
- Vendor and client accounts management.
- Scheduling appointments for the sales manager.
- Scheduling and deploying technicians.
- CRM and PSA management.
- Back office management – A/P, A/R, ACH processing, invoicing, budgeting, payroll; state/federal compliance, reporting, and merchant services processing.
- Screened and hired applicants. Supervised technical interns, scheduled reviews for technical staff.
- Designing print and online advertising including website and social media.
- Prepared reports for client use in meeting compliance and financial requirements.
- Planned and coordinated training for clients, local businesses and associations.
- Chaired committee meetings for local Chamber of Commerce.
Education
Certificate - Entrepreneurship
LURN, Inc.
Certified Cultured Pearl Specialist - undefined
Cultured Pearl Association of America
ICS-100 Certificate, ICS-200 Certificate - undefined
FEMA
undefined
Boise State University
Boise, IDundefined
Boise Senior High School
Boise, IDSkills
- Service excellence
- Proficient in CRM software
- Content creation and refinement
- Content marketing management
- E-commerce platform support
- Merchandising optimization skills
- Front-end design skills
- Proficient in MS Office Suite and SharePoint
- Efficient scheduling on multiple platforms
- Experienced with Adobe Acrobat tools
- Disciplined independent worker
- Organized file management
- Data quality assurance
- Skilled at prioritizing concurrent responsibilities
- SharePoint user support
- Policy and procedure oversight
- Senior-level administrative coordination
- Coordinated project execution
- Time and attendance oversight (Kronos)
- Experienced with GIMP software
- Search engine optimization
Accomplishments
- Self-taught Magento through online training and tutorials, establishing the initial site taxonomy, creating product attributes and sets, and developing and uploading spreadsheets for simple and configurable products, contributing to 80% of the current 90,000+ online SKUs.
- Optimized plant merchandising strategy to enhance customer accessibility and align with budget needs, driving a 17% revenue increase in 2021; sustained impact demonstrated by a 20% product reduction in 2022 when protocols were not followed.
- Developed a streamlined product ordering and receiving procedure with an Excel spreadsheet template to track purchase orders, enabling same-day entry into the MMS system, reducing processing time from 2+ days, and improving inventory count accuracy by 60%.
- Spearheaded transition of physician invoicing from paper-based to electronic system, reducing payment processing time from three weeks to one week.
- Collaborated with IT&S to migrate Governing Board reports and confidential documents from hospital SharePoint intranet to a secure file-sharing platform, improving accessibility for authorized reviewers.
- Implemented a polling system for quarterly employee update presentations, boosting engagement and participation by over 25%.
- As Hospital Policy Administrator, independently mastered and implemented Navex PolicyTech for facility-wide policy management, developed and led employee training presentations, and supported program deployment at employee workstations.
- Self-taught SharePoint and transformed the hospital’s SharePoint site from a basic announcement page into a comprehensive multi-site communication platform supporting all internal departments.
- Earned FEMA IS-00100.HCb (ICS 100) and IS-00200.b (ICS 200) certifications; created grab-and-go Hospital Incident Command System procedural binders with checklists, duty assignments, and role-specific gear bins, reducing duty deployment response time by an average of 15 minutes.
Certification
Certificate in Entrepreneurship
LURN, Inc.
Certified Cultured Pearl Specialist
Cultured Pearl Association of America
ICS-100 Certificate, ICS-200 Certificate
FEMA
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Leadership
- 2006, Expetec named “Business of the Month,” Caldwell Chamber of Commerce
- 2007, “Volunteer of the Year,” Caldwell Chamber of Commerce
- 2008, “Ambassador of the Year,” Caldwell Chamber of Commerce
Software
Microsoft Office Suite
Shopify, WordPress, WIX
CRM (Zendesk, Sales Force, ConnectWise)
Adobe Acrobat
Interests
AI
Researching Topics Online
Organizing
Gardening
Small Farming - Animals
Leather Crafting
Pearls & Pearl Jewelry
Judeo-Christian Religion & History
Timeline
E-Commerce Specialist
D&B Supply Corp.
06.2022 - Current
Lawn & Garden Nursery Team Lead
D&B Supply Corp.
02.2019 - 06.2022
Self Employed
JBP
03.2018 - Current
Executive Administrative Assistant
TEMECULA VALLEY HOSPITAL
04.2016 - 04.2018
Executive Administrative Assistant
WEST VALLEY MEDICAL CENTER
02.2012 - 04.2016
Website Consultant/Designer
WEBSITE DESIGN SERVICES
12.2005 - 04.2016
Business Manager/Partner
EXPETEC TECHNOLOGY SERVICES/AYCE TECHNOLOGY
10.2005 - 04.2010
Certified Cultured Pearl Specialist - undefined
Cultured Pearl Association of America
ICS-100 Certificate, ICS-200 Certificate - undefined
FEMA
undefined
Boise State University
undefined
Boise Senior High School
Certificate - Entrepreneurship
LURN, Inc.