Volunteer/Community Outreach
Playwriting
Yoga
Leslie Fields
Baltimore,MD
Summary
Communications Manager with 20 years of experience leading strategic marketing initiatives. Proven to conduct market trend analysis and identify relevant messaging. Works independently with no supervision or in collaborative settings.
Overview
18
18
years of professional experience
Work History
Communications Manager
Authority Brands
12.2019 - Current
- Evaluated program effectiveness to determine return on investment.
- Analyzed market data to inform strategic decisions.
- Assisted with media interviews, prepping guests and offering assistance with [Task].equipment setup.
- Produced internal communications for [Type] projects.
- Supported [Type] plans through development and implementation of internal and external communication strategies.
- Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
- Developed communications strategies to drive forward progress in public relations.
- Led crisis communications and media relations activities in response to challenging situations.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Taught in-house employees strategies for successful internal and external communications.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Cultivated strong corporate image and identity with clear branding.
- Created and implemented systems and processes for monitoring media coverage.
- Developed and promoted corporate brand, images and identity to media and public.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Drafted speeches for company executives and advised on media talking points.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Fostered positive relationships with key business journalists in national and trade publications.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Collaborated with other departments to develop integrated branding and public relations strategies.
Communications Specialist
Alliance Franchise Brands
11.2017 - 04.2018
- Selected publication pieces that most effectively represented company mission and objectives.
- Recommended ways to increase employee engagement in [Type] initiatives based on analysis of [Type] data.
- Developed and maintained [Type] website for companies to use for information exchange.
- Collaborated with corporate departments to create and implement internal communications.
- Planned and executed effective internal communications and engagements campaigns to educate employees about [Type] initiatives.
- Executed multi-channel campaigns to publish fresh content.
- Promoted company vision through announcements and communications.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
- Developed ideas and leads for new stories according to industry trends.
- Maintained corporate website using content management systems and associated plugins.
- Took photographs and videos during special events for promotional materials and social media pages.
- Communicated company promotions, products, and services to clients to increase brand awareness and overall revenue.
Public Relations & Marketing Consultant
Dine Market
07.2015 - 07.2016
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with [number] key accounts.
- Assisted in development of products and services previously unrepresented in industry to increase shares in new markets [Number]%.
- Achieved client vision and marketing objectives by collaborating with various departments.
- Traveled nationally and internationally to meet with customers and deliver clear company messages.
- Conducted market research and reported on clients' competition.
- Consulted with clients on business issues and developed innovative proposals.
- Regularly updated and edited content for [Client] websites.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated with leadership in creating weekly bulletins, which were sent to all employees.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Wrote engaging and successful marketing, advertising, and website copy.
Senior Public Relations Manager
Christofle Silver, Inc
04.2008 - 07.2015
- Conducted media training for company executives and business leaders.
- Cultivated strong corporate image and identity with clear branding.
- Wrote engaging and successful press releases to control information and public opinion.
- Created and implemented systems and processes for monitoring media coverage.
- Drafted speeches for company executives and advised on media talking points.
- Managed editorial calendars and rescheduled PR events and meetings.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Developed and promoted corporate brand, images and identity to media and public.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Fostered positive relationships with key business journalists in national and trade publications.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Authored fresh and engaging press releases and prepared complete press kits.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Reviewed marketing materials and documents for brand accuracy and trending design.
Public Relations Associate
C&M Media
12.2006 - 01.2008
- Supported [Type] and integrated partnerships using strategic initiatives.
- Wrote press releases for routine use and crisis management.
- Established and communicated editorial and brand guidelines to communicators in [Type] organization.
- Prepared weekly marketing statistics and flow charts to track daily actions using [Software].
- Produced and distributed brochures, newsletters and press kits.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Coordinated media interviews with organization staff, board members and volunteers.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Built and maintained positive relationships with public by utilizing strategic plans.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
Education
Master of Arts - Creative Writing
Sarah Lawrence College
Bronxville, NY05.2011
Bachelor of Arts - English
St. Mary's College of Maryland
Saint Marys, MD05.2003
Skills
- Calendar Management
- Media Relations
- Product positioning
- Web Content Management
- Brand Messaging
- Community Management
- Business Growth
- Press releases
- Marketing strategy
- Creating collateral
- Brand Management
- Content Development
- Marketing Communications
- Product Development
Awards
- 2021 Authority Brands Team Champion Award
- 2022 International Franchise Open for Opportunity Award
Affiliations
- St. Mary's College of Maryland Alumni Council
- Fells Point Corner Theatre Member
- Authority Brands DEI Committee
Interests
Timeline
Communications Manager
Authority Brands
12.2019 - Current
Communications Specialist
Alliance Franchise Brands
11.2017 - 04.2018
Public Relations & Marketing Consultant
Dine Market
07.2015 - 07.2016
Senior Public Relations Manager
Christofle Silver, Inc
04.2008 - 07.2015
Public Relations Associate
C&M Media
12.2006 - 01.2008
Master of Arts - Creative Writing
Sarah Lawrence College
Bachelor of Arts - English
St. Mary's College of Maryland