Leslie Frantum

Product Design & Brand Development:

• Developed and executed customized products for a wide arrange of marketplaces (Amazon, Walmart, Etsy, Ebay and Shopify).
• Maintained brand consistency and ensured product listings aligned with brand guidelines across all marketplaces.
• Identified trends and growth opportunities, including product line expansion, exclusive launches, and promotional offers.
• Helped grow a small 3rd party seller on Amazon from 10 skus to over 1500.
• Traveled to China 2 times a year to attend the Canton Fair in Guangzhou to select new products that intergraded into our Brand.
• Worked directly with overseas factories from design concept to deliver.

Product Listings & Optimization:

• Created and optimized product listings (titles, bullet points, descriptions, images, and SEO keywords).
• Managed brand stores and enhanced content (A+ Content, Storefronts) to improve product presentation and engagement.
• Used tools like Helium 10, Jungle Scout, Amazon Seller Central, and others to track performance and refine listings.

Advertising & Campaign Management:

• Collaborated with PPC and ad teams to manage Sponsored Products and Sponsored Brands Ads campaigns.
• Plan, monitor, and optimize advertising campaigns across multiple marketplaces to achieve ROAS and reduce ACOS.

Inventory & Operations Management:

• Worked closely with operations and fulfillment teams to ensure smooth inventory management across FBA, FBM, and Walmart fulfillment.
• Forecasted product demand and manage replenishments to avoid stockouts.

Analytics & Reporting:

• Tracked key metrics, including sales, conversion rates, ACOS, ROAS, and customer feedback across all platforms.
• Provided regular reports and performance insights to stakeholders, with actionable recommendations.
• Leveraged analytics tools to identify trends, optimize performance, and unlock new growth opportunities.

Brand Defense & Compliance:

• Monitored for unauthorized sellers and implement brand defense strategies to protect brand equity across all marketplaces.
• Ensured compliance with policies and guidelines across Amazon and Walmart.
• Worked closely with marketplace support teams to resolve any account, listing, or compliance issues.

• Worked with store managers to implement new displays, promotions and store layout changes.
• Managed installation of visual merchandising displays, urging team to with speed and accuracy.
• Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
• Increased customer traffic through effective window displays that showcased new products and promotions.
• Developed themes, props and lighting for merchandise displays.
• Created visual displays to highlight new and featured products.

• Successfully turned a small craft/hobby business into a retail storefront in Grimes Iowa.
• Designed and manufactured a line of decorative clothing which was sold wholesale and in a small boutique.
• Built a successful business that provided quality fashion and home decor items to customers. Knowledgeable in all aspects of the industry, including sourcing, developing, and promoting products.

• Served as a member of the school improvement team, contributing ideas for program enhancement and increased student achievement.
• Modified general education curriculum for special-needs students using various instructional techniques and technologies.
• Created and managed IEPs to define student learning objectives and educational strategies, in addition to applying instructional knowledge and methods to support goals.