Summary
Overview
Work History
Education
Skills
Certification
LNGG
CAMPAIGN HIGHLIGHTS
ADDITIONAL INFORMATION
Timeline
Generic

LESLIE GARAY

Los Angeles,CA

Summary

Brand Marketing Manager with 4+ years of experience in the beauty and cosmetics industry, blending creative marketing strategy with cross-functional expertise in product development and production. Led product launches and rebrands across both mass and prestige retailers, including Ulta, CVS, and Walgreens, and known for bringing trend-forward campaigns to life through influencer marketing, creative direction, and strong brand storytelling.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Brand Marketing Manager

Hollywood Fashion Secrets – American International Industries
03.2025 - Current
  • Directed 360 marketing campaigns and influencer programs to drive visibility and engagement for seasonal and evergreen product lines.
  • Spearheaded the brand repositioning of Hollywood Fashion Secrets to target Gen Z and millennial consumers.
  • Partnered with new product development, Creative Art Development, Sales, Social media, PR, and production departments, ensuring timely delivery, cohesive branding, and strong sell-through performance.
  • Orchestrated branded photoshoots, model casting, and digital asset development used in print ads, PR kits, social, etc.
  • Created compelling merchandising displays and planograms to improve product visibility in CVS, Walgreens, and Ulta.
  • Conducted market trend research and competitor audits to guide brand voice, packaging, and product naming strategies.
  • Supported e-commerce enhancements by leading photo updates and layout improvements across online retailers.

Product Development Account Manager

Columbia Cosmetics Manufacturing Inc.
09.2021 - 04.2025
  • Managed end-to-end development for 40+ custom formulations in color cosmetics, skincare, and hybrid beauty products.
  • Collaborated cross-functionally with clients, R&D, QA, and supply chain to ensure on-time sampling, ingredient sourcing, and product approvals.
  • Delivered tailored brand presentations, packaging options, and turnkey solutions for indie and emerging beauty brands.
  • Analyzed trend reports and client insights to inform color stories and product concepts for private label accounts.
  • Maintained inventory accuracy and managed shipment tracking, improving fulfillment by 30%.

Education

B.B.A. - Marketing

California State University – East Bay
01.2026

Skills

  • Product Launches
  • Brand Positioning
  • Go-to-Market Strategy
  • Retail Marketing
  • Trend Forecasting
  • 360 Campaign Development
  • Influencer Marketing
  • Content Creation
  • Visual Merchandising
  • Cross-Functional Collaboration
  • Production Oversight
  • Digital Marketing
  • Creative Direction
  • CRM management
  • Creative direction
  • Marketing Plan
  • Product launches
  • Teamwork and collaboration
  • Multitasking
  • Decision-making
  • Verbal and written communication

Certification

  • Marketing Principles Certificate
  • Consumer Behavior Certificate

LNGG

Bilingual in English & Spanish (Native Fluency)

CAMPAIGN HIGHLIGHTS

  • New Product Launches: Led and supported creative social, influencer gifting, and packaging design.
  • PR Mailer: Developed limited-edition PR box curated for influencer mailers and digital assets aligned with campaign aesthetic.
  • Retail Rebrand Rollout: Led coordination of SKU packaging and worked on shelf appeal and digital and physical product presentation.

ADDITIONAL INFORMATION

Portfolio: https://www.canva.com/design/DAGYF2yl2P0/CPuUHPANs4a-DqHxEV77zQ/edit?utm_content=DAGYF2yl2P0&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Timeline

Brand Marketing Manager

Hollywood Fashion Secrets – American International Industries
03.2025 - Current

Product Development Account Manager

Columbia Cosmetics Manufacturing Inc.
09.2021 - 04.2025

B.B.A. - Marketing

California State University – East Bay

Similar Profiles

CREATE PROFILE
LESLIE GARAY