Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Leslie Hanlon

Maplewood,NJ

Summary

Accomplished Director of Production & Ops at XP Land, I excel in project management and problem-solving, driving seamless experiential campaigns with budgets up to $1 million. Leveraging skills in vendor relationship management and client relations, I've consistently enhanced operational efficiency and client satisfaction, achieving notable cost savings and exceeding KPIs across leading brands.

Overview

14
14
years of professional experience

Work History

Director of Production & Ops

XP Land
New York, NY
07.2021 - 05.2024
  • Oversaw the end-to-end production of diverse campaigns, including experiential activations, brand events, and content creation, ensuring projects were delivered on time and within budget
  • Developed and implemented production workflows, optimizing efficiency and maintaining the highest quality standards across all projects
  • Managed budgets ranging from $50k to $1 million, negotiating with vendors and partners to maximize resources and achieve cost savings
  • Acted as the primary liaison between clients, creative teams, and vendors to ensure alignment on vision, expectations, and deliverables
  • Supervised on-site execution, addressing challenges in real-time to ensure seamless delivery of experiential activations and campaigns
  • Evaluated emerging technologies and tools to enhance production capabilities and stay ahead of industry trends

Senior Experiential Manager

Liberty Loves Company LLC
New York, NY
11.2019 - 05.2024
  • Strategized, developed, and executed high-impact experiential marketing campaigns for leading brands, and companies driving audience engagement and measurable ROI
  • Led cross-functional teams, including creative, production, and account management, to deliver seamless event activations and brand experiences
  • Oversaw end-to-end project management, including budget forecasting, timeline development, resource allocation, and vendor negotiations
  • Collaborated with clients to conceptualize bespoke activations tailored to brand goals, target demographics, and market trends
  • Supervised on-site operations for events, ensuring flawless execution and quick resolution of any challenges
  • Fostered strong client relationships, contributing to client retention and repeat business
  • Consistently exceeded KPIs, such as attendee engagement, social media impressions, and brand recall, through innovative experiential initiatives

Freelance Event Producer

Freelance
New York, NY
03.2014 - 10.2019
  • Planned, managed, and executed diverse events, including corporate conferences and culinary events for clients across various industries
  • Developed event concepts and themes, handling all aspects of pre-event planning, budgeting, and on-site execution
  • Negotiated contracts with venues, vendors, and suppliers to maximize client budgets and ensure high-quality service delivery
  • Coordinated and led cross-functional teams, including designers, caterers, and technical staff, to execute flawless events
  • Maintained strong client relationships by delivering personalized event experiences
  • Troubleshot and resolved on-site challenges to ensure seamless event operations and client satisfaction

Conference Services Manager

Loews Miami Beach Hotel
Miami, FL
01.2010 - 02.2014
  • Coordinated and executed corporate meetings, social events, and conferences for groups ranging from 50 to 800 attendees, ensuring exceptional guest satisfaction and adherence to budgets
  • Collaborated with sales, catering, and operations teams to design customized event packages, optimizing revenue opportunities and resource allocation
  • Managed event logistics, including room setup, audiovisual requirements, and vendor services, ensuring seamless execution
  • Acted as the primary point of contact for clients, maintaining clear communication and addressing concerns promptly to foster repeat business
  • Analyzed post-event feedback to implement improvements, increasing client satisfaction scores year over year

Education

B.A. -

University of Missouri

Skills

  • Account Management
  • B2B Marketing
  • Project Management for Operations
  • Logistics
  • Problem-solving
  • Vendor relationship management
  • Project management
  • Project coordination
  • Client relations
  • Coordinating
  • Invoicing
  • Event Production
  • Business administration
  • Scheduling

Timeline

Director of Production & Ops

XP Land
07.2021 - 05.2024

Senior Experiential Manager

Liberty Loves Company LLC
11.2019 - 05.2024

Freelance Event Producer

Freelance
03.2014 - 10.2019

Conference Services Manager

Loews Miami Beach Hotel
01.2010 - 02.2014

B.A. -

University of Missouri

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Leslie Hanlon