LESLIE INGIALD
Woodbury
Summary
Sales leader with proven ability to drive revenue growth and enhance team performance. Expertise in sales strategy, client relationship management, and market analysis. Strong focus on teamwork, adaptability, and achieving results. Known for leadership, communication, and problem-solving skills.
Overview
27
27
years of professional experience
Work History
Director of Sales, Catering & Marketing
THE SAINT PAUL HOTEL
05.2019 - Current
- Leads and manages all aspects of sales, catering and marketing for a premier AAA Four Diamond hotel, driving revenue growth and brand awareness.
- Develop and implement comprehensive sales strategies targeting corporate, leisure, wedding and group segments resulting in consistent year-over-year increase in occupancy and catering revenue.
- Oversee a cross-functional team including sales managers, catering manager, group service manager, revenue manager and special events manager.
- Plan special events for the hotel to create demand and brand relevance.
- Analyze market trends and competitor performance to adjust strategies and maintain a leading position in the market.
- Develops comprehensive marketing plans and plays a role in budgeting and forecasting processes.
Director of Sales & Marketing
THE GRAND HOTEL
08.2016 - 05.2019
- Direct strategic sales planning, marketing, advertising, public relations, and special events planning/promotion. Develop and manage annual top-line revenue and sales/marketing budgets. Direct, train, and develop five sales/catering managers. Member of the Hotel Executive Committee.
- Spearedheads effective sales strategies and marketing plan with team to improve business in all markets. Reassess and tweak plans to respond to changing hotel needs and market conditions.
- Achieving top-line revenue goals by putting together effective strategic and tactical plans and developing and motivating a strong team.
- Develops and leverages strategic relationships with local businesses and the media to secure multiple trade marketing deals that benefited the hotel by increasing business with minimal cost.
- Establishes relationships with local and national companies to have mutually benefitted partnerships.
- Executed effective sales strategies that maximized profitability
- Guided and supported hotel staff with two integrations in one year. Kimpton to IHG and IHG to Hyatt.
Sales Manager
THE GRAND HOTEL
07.2012 - 08.2016
- Prospected, penetrated, and managed sales opportunities throughout various market segments, successfully negotiated corporate rates with companies who have a high volume of travel into Minneapolis. Delivered client presentations to travel agencies and corporate clients.
- Achieved and exceeded sales goals. Generated top line revenue for the hotel by securing new accounts. Consistently met monthly sales, client entertainment and business development goals.
- Expanded sales/marketing presence by representing the Kimpton Grand Hotel at tradeshows, client events and community networking events.
- Grew the hotel's corporate business accounts by 50% and increased market share, dedication of prospecting, researching for new accounts and relationship building.
Senior Business Travel Sales Manager
HILTON HOTEL & MARQUETTE HOTEL
02.2012 - 06.2012
- Managed and maximize profits for corporate accounts at two large, upscale downtown hotels
- Negotiated corporate rates with companies bringing a high volume of business travel to Minneapolis
- Assisted with revenue management decision including rate changes and opportunities to maximize RevPAR
- Multitasked between two properties with two different organizational hierarchies
Sales Manager
THE SAINT PAUL HOTEL
04.2007 - 02.2012
- Specialized in maintaining and cultivating relationships with high end corporations and executives
- Solicited new accounts and worked with existing accounts to achieve growth in market share
- Sole Account Manager for the hotel's owner; Travelers Insurance
- Successfully managed both groups and transient accounts, with sole responsibility managing preferred transient accounts
- Conducted yearly rate planning sessions with upper management and ownership
- Assisted Director of Sales with preparation of month end reports
- Continuously increased rates for preferred transient accounts by 3-5% each year
- Provided guidance to peers to make informed group business decisions based on revenue maximization strategies
Senior Sales Manager
EMBASSY SUITES
03.1999 - 03.2007
- Managed over 400 clients and built valuable relationships
- Met and exceeded monthly sales call quotas
- 100% account management and detailed events
- Achieved above a 90% test score on Hilton Corporate shop call
- Contributed to weekly revenue management strategies
Education
Bachelor of Science - Hospitality & Tourism Management
University of Wisconsin-Stout
Menomonie, WI05-1998
Skills
- Sales training and leadership
- Revenue growth
- Sales funnel management
- Deal closing
- Sales process optimization
- Sales team motivation
- Sales presentations
- Client relationship management
- Profitability optimization
- Sales strategy development
- Revenue forecasting
- Decision-making
- Brand-building strategies
Awards
Allied Board of Directors for Global Business Travel Association North Central Chapter 2010-2012, Allied Vice President Board of Directors for Global Business Travel Association 2015-2017, Sponsorship and Education Summit committees for Global Business Travel Association North Central-2008-2019, Kimpton Top Prospector Award for Midwest/Mountain Region —2014, 2015, 2016, Scored 90% or higher through Kimpton's Shop Talk five years consecutively Global, Business Travel Association President's Award 2014 and 2017, Society of Government Meeting Professionals & Chair for the community service, Chairman of the Delta Zeta Women's Leadership Conference, The Saint Paul Hotel Manager of the Quarter 2009, Awarded the 2006 SGMP 'Spirit Award'
Timeline
Director of Sales, Catering & Marketing
THE SAINT PAUL HOTEL
05.2019 - Current
Director of Sales & Marketing
THE GRAND HOTEL
08.2016 - 05.2019
Sales Manager
THE GRAND HOTEL
07.2012 - 08.2016
Senior Business Travel Sales Manager
HILTON HOTEL & MARQUETTE HOTEL
02.2012 - 06.2012
Sales Manager
THE SAINT PAUL HOTEL
04.2007 - 02.2012
Senior Sales Manager
EMBASSY SUITES
03.1999 - 03.2007
Bachelor of Science - Hospitality & Tourism Management
University of Wisconsin-Stout
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