Leslie Kessler
Exton,PA
Summary
Successful Digital Marketing Manager skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Compiles and analyzes data to determine approaches to improve sales. Motivated to learn, grow and excel in the cannabis drink industry.
Overview
15
15
years of professional experience
Work History
Sales Affiliate
CBD BioCare
Remote/Largo,, FL
01.2018 - Current
- Educate consumers on benefits of CBD, its healing properties, and how it can improve their well-being.
- Engage with customers to effectively build rapport and lasting relationships.
- Resolve problems and provide exceptional customer service.
- Field customer questions regarding available products, sales, current prices, and upcoming company changes.
- Cultivate customer loyalty, promote repeat business, and improve sales.
Social Media Manager
Income Store
Remote, PA
12.2018 - 01.2020
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Developed social media calendar, which included scheduling social media posts, marketing campaigns, and website updates.
- Supported SEO initiatives to improve content, keywords, and branding.
- 1,800% increase in website clicks, 100,000+ engagements, and 26,000 shares.
- Managed team of freelance writers.
- Monitored advancements in social media and technology, worked to adopt new platforms, and facilitate integration into marketing plans.
- Analyzed and reported social media and online marketing campaign results.
Covid-19 Contact Tracer
Insight Global On Behalf Of The PA Dept. Of Health
Remote, PA
09.2020 - 06.2021
- Investigated and identified confirmed and suspected coronavirus cases, also documenting potentially affected contacts and logged information within secure contact-tracing software, Salesforce.
- Notified and interviewed individuals to ascertain novel coronavirus exposure levels.
- Provided educational and informational resources regarding isolation policies and quarantine measures.
- Supported Pennsylvania's special initiative of vaccinating 93,000 teachers in seven days.
Owner and Manager
Sugar On Top
Millersville, PA
11.2016 - 05.2018
- Managed day-to-day business operations.
- Organized, planned, and implemented marketing strategies.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Optimized team hiring, training and performance.
Retail Store Manager
Laura Ashley, Inc.
Greenville, DE
06.1988 - 05.1995
- Trained team members in successful strategies to meet operational and sales targets.
- Hired, trained and supervised retail team members bringing in 1 million dollars in annual revenue.
- Maintained customer satisfaction with quick and professional handling of product returns.
- Mentored sales team in applying effective sales techniques and delivering top-notch customer service.
- Submitted reports to senior management to aid in business decision-making and planning.
- Performed timely performance evaluations.
- Completed routine store inventories.
Education
Bachelor of Science - Business Administration-Marketing
Shippensburg University of Pennsylvania
Shippensburg, PASkills
- SEO
- Market Research
- Digital Marketing
- Sales and Marketing
- Social Media Management
- Lead Generation
- Digital Advertising
- Content Creation
- Content Management
- Web Analytics and Reports
Timeline
Covid-19 Contact Tracer
Insight Global On Behalf Of The PA Dept. Of Health
09.2020 - 06.2021
Social Media Manager
Income Store
12.2018 - 01.2020
Sales Affiliate
CBD BioCare
01.2018 - Current
Owner and Manager
Sugar On Top
11.2016 - 05.2018
Retail Store Manager
Laura Ashley, Inc.
06.1988 - 05.1995
Bachelor of Science - Business Administration-Marketing
Shippensburg University of Pennsylvania
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