Leslie Kruger

* Prepares presentations, reports and other communication materials to convey insights and recommendations to Alternative Payment Models (APM).

* Designated communicator for our APM team to enhance the efficiency for all providers within the program.

* Tracks performance metrics, identifies areas for improvement, and provides recommendations for optimization of our APM programs.

* Assists and researches questions from providers, resolves issues, and provides guidance on APM implementation and operations.

• Specialist in coordinating email and text campaigns for the Marketing division using Salesforce Marketing Cloud.
• Experienced in writing, editing and proofing all Marketing email and text campaigns that are implemented through Salesforce Marketing Cloud. Also has previous experience in writing for the corporate blog and social media channels.
• Managed and developed an email marketing calendar for multiple teams within the company.
• Implemented various automation processes within Salesforce Marketing Cloud to streamline and optimize marketing campaign workflows, leading to improved efficiency and effectiveness.
• Conducted data analysis and segmentation to create personalized marketing strategies within Salesforce Marketing Cloud, resulting in improved customer engagement and retention.

• Assisted executives and managers on multiple organizational levels with projects, meetings, calendars and additional requests, as needed. Managed multiple schedules and maintained communication across teams.
• Regularly generated minutes, reports, meeting agendas and PowerPoint presentations for corporate meetings.
• Coordinated the production of marketing materials for internal and external use for employees and members.
• Created and managed production schedules for Marketing Communications materials, ensuring timely delivery and meeting project deadlines.
• Collaborated with internal teams and external vendors to produce high-quality print marketing materials, including brochures, mailers, and presentations.

• Analyzed problems and found practical solutions to improve efficiency and customer service.
• Oversaw the daily operations of a call center, ensuring that customer service goals were met, and team performance was optimized.
• Developed and implemented customer service policies and procedures in accordance with company guidelines.
• Collaborated with other departments to address customer issues and improve the overall customer experience.
• Conducted regular performance reviews and provided constructive feedback to improve performance.