Leslie Laney

After a significant company downsizing that resulted in a 30% workforce reduction and the termination of the entire HR team, I was given the critical responsibility of overseeing talent management for all operating companies. I manage the entire recruitment process by implementing efficient workflows and automated systems. My primary focus is strategically placing the right people in the right roles to build strong teams supporting future growth, while continuing to maintain the automated marketing functions.

Key Achievements:

• Recruited and onboarded 120 new hires and counting - Standardized job descriptions and 30-60-90 Plans for 200 positions
• Collaborated with department heads to revise org charts and identify staffing needs
• Automated hiring and onboarding processes with Paycom ATS, cutting recruitment time
• Established hiring benchmarks of 40 days from requisition to hire
• Optimized Paycom workflow for better recruiting pipeline visibility
• Revised and distributed new employee handbooks and policies enterprise-wide
• Managed document consolidation into the Paycom HR software system for 8 locations
• Created and communicated all policy changes company-wide
• Established best practices for LinkedIn and Indeed candidate sourcing

Direct all B2B marketing functions for five companies, from Denver to San Antonio, Milwaukee to Pittsburg, which generates more than $200M in revenue and employs over 900. I manage high-impact strategies that significantly enhance brand visibility and market penetration. I spearhead the formulation and implementation of marketing strategies aligned with organizational goals. I lead the coordination and execution of diverse marketing campaigns, utilizing analytics to monitor their performance and inform continual refinements for improved outcomes.

Key responsibilities include:

Strategic Development and Execution: Plan and implement annual marketing strategies aligned with the organization's objectives on a national scale across the operating companies

Leadership and Team Development: Coach business development and sales teams, establishing annual revenue goals and metrics

GTM Strategy: Design and implement go-to-market plans for service offerings and ongoing promotions in collaboration with three sales teams

Content Strategy and Creation: Direct content strategy, producing compelling marketing materials to engage target audiences and support campaign objectives

Sales Enablement: Equip sales teams with the tools, resources, and trainings to sell successfully, including competitive insights, key selling points, and objection handling

Budget and Resource Management: Manage substantial marketing budgets, ensuring optimal allocation of resources for maximum ROI

Key Achievements:

• Achieved an average 30% annual growth rate
• Launched enterprise-wide CRM platform (COINS Global)
• Implemented a marketing automation stack, resulting in a 25% increase in campaign efficiency and streamlined operations
• Led the rebranding of merged acquisitions, creating a cohesive brand identity
• Revitalized a legacy brand, boosting relevance and appeal in the market - Managed 5 websites and 17+ social channels, achieving a 44% organic increase
• Created web-based Employee Portals offering real-time sales collateral improving accessibility

As a Marketing Team Member, I strategized and managed our Social Media Content across several platforms, engaging with customers and employees across channels and building an authentic community of advocates

In addition, I managed all internal and external communication

Key Achievements:

• Established an Employee Advocacy Program to boost brand representation
• Led event marketing for customer and employee celebrations
• Increased website traffic organically by 20%
• Drove social media growth: 88% on Instagram, 43% on LinkedIn, and 18% on Facebook

As a tour & travel manager, I ensured that travelers' explored the Southeastern US without any issues. Specializing in senior, church, and school groups, I organized, planned, and conducted long-distance travel and tours for groups of 30+

Key Achievements:

• Served as Music City Ambassador for the Nashville Visitors Bureau
• Pioneered the Historical Music Row Walking Tour, offering unique insights into Nashville's heritage
• Revamped the website to streamline user experience, resulting in boost in online bookings
• Strategically deployed digital campaigns that elevated sales by 15%

Through business development efforts and the generosity of sponsorship, Ready Dress Go provided over $200K in merchandise and services to underprivileged families. Ready Dress Go hosted community events throughout Northeast Ohio, providing formal wear to young ladies and military women who could not afford to attend their formal events.

Key Achievements:

• Initiated and launched a successful 501(c)(3) nonprofit organization
• Scaled charitable operations to 3 charities, across 3 counties
• Introduced Pop Up Dress Shops, providing resources to at-risk schools and military events
• Exhibited at expos, showcasing our offerings, building partnerships, and spreading awareness
• Directed over 60 volunteers and vendors per event across organizations such as Dress for Success, YMCA, Girl Scouts of America, and Boys & Girls Club of America

Working for a customer-focused startup company, I optimized our customer service center and provided SOPs to our lending teams, which helped generate solutions for our customers' needs.

Key Achievements:

• Transitioned the entire customer service function from outsourced to in-house, drastically improving service quality and retention
• Led staff training on advanced banking software, boosting their capability to fulfill customer needs
• Created a user manual for the legacy banking system, enhancing operational consistency
• Conducted hands-on, side-by-side training sessions during live calls, ensuring seamless customer service delivery

Endowment Capital Group, Executive Assistant to CEO

Yokogawa Corporation of America, Executive Assistant to CFO