Leslie Lewis

• Collaborate with the leadership team to design and implement digital marketing strategies for clients, ensuring alignment with their business goals.
• Lead paid search and paid social channels, staying updated on trends to drive innovation and optimize campaign performance.
• Develop and refine internal processes to streamline campaign execution and enhance team communication.
• Monitor performance metrics and analyze data to drive actionable insights, collaborating with teams to improve campaign results.
• Set up KPIs and goal tracking for clients through Tag Manager and Analytics platforms, ensuring accurate measurement.
• Manage marketing spend allocation, advising clients on budget optimization for maximum impact.
• Mentor junior digital marketing staff, fostering their professional development and assisting in project management.

• Led the strategic direction of higher education lead generation campaigns across Google, Microsoft Ads, Meta, and LinkedIn.
• Improved lead quality and adjusted strategies based on enrollment data analysis.
• Fostered strong client relationships through regular performance reviews, contributing to long-term client retention.
• Managed advertising budgets, optimizing spend to achieve efficient ROI across platforms.

• Directed SEM and paid social strategies for 15 clients, spanning e-commerce, lead generation, and brand awareness.
• Led a team of search marketers, providing mentorship, performance feedback, and professional development.
• Optimized campaign performance using analytics and internal reporting to refine strategies for clients.
• Maintained strong client relationships through regular communication and performance reviews.

• Spearheaded development of new paid marketing services, increasing the agency's offerings and client satisfaction.
• Managed SEM campaigns across Google, Microsoft Ads, and Meta, ensuring optimal performance for 30+ clients.
• Negotiated contracts and developed proposals, contributing to overall business growth.
• Led a team of search marketers, implementing performance reviews and fostering a collaborative team environment.
• Oversaw HR, payroll, and other administrative tasks, streamlining operations within the department.

• Directed teams of 40+ to produce monthly print publications, consistently meeting deadlines and managing budgets of $5M–$15M.
• Collaborated with marketing and circulation departments to develop online research tools, expanding market insights.
• Oversaw the digital content strategy, helping to grow the magazine’s online presence.
• Negotiated editorial contracts, ensuring quality content while managing costs.