Summary
Work History
Skills
Accomplishments
Certification
Websites
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LESLIE MCGOWAN

LESLIE MCGOWAN

Greater Los Angeles Area,CA

Summary

Dynamic and results-driven event designer with over 10 years of experience in the B2B and DTC landscapes. Proven expertise in designing and executing corporate events for diverse audiences, including internal teams, clients, and prospects, resulting in increased engagement and measurable business outcomes. Adept at managing budgets exceeding $20M, with proven ability to reduce costs while maintaining exceptional quality. Skilled communicator and team player capable of delivering high-impact virtual and in-person events across industries.

Work History

Head of Internal & Strategic Events

PARAMOUNT GLOBAL
06.2022 - 09.2024
  • Directed all internal events for the Streaming Tech division, engaging 3,500+ team members annually.
  • Developed and executed marketing strategies to enhance event visibility and brand activation.
  • Led virtual production for organization livestreams and playback, ensuring seamless delivery.
  • Managed divisional communications, including executive announcements and stakeholder updates.
  • Built and maintained an interactive intranet featuring blogs, event archives, and a master calendar, boosting engagement metrics by 20%.
  • Documented SOPs, workflows, and communication protocols for consistent operational efficiency.
  • Self-motivated, with a strong sense of personal responsibility.
  • Provided strong leadership to enhance team productivity and morale.

Sr Manager, Team Engagement Projects & Events

SPIFF, INC (ACQUIRED BY SALESFORCE)
11.2020 - 05.2022
  • Spearheaded the company-wide events calendar, coordinating 20+ major events annually.
  • Designed and executed recruitment roadshows, high-profile client meetings, sales kickoffs, and a yearly user conference, adapting formats for hybrid and virtual settings.
  • Established KPIs for company-wide initiatives, streamlining training resources and onboarding programs.
  • Achieved an NPS score of 88% by curating engaging events despite pandemic challenges.
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.

Skills

  • Event Management
  • Project Management
  • Content Management System (CMS)
  • Vendor Relations
  • Graphic Design
  • Budget Reconciliation
  • Metrics Tracking Dashboard
  • Virtual Event Production (Zoom, Vimeo, etc)
  • Tools: Asana, Canva, Google Suite, Microsoft
  • Flexible and Adaptable
  • Problem-Solving
  • Teamwork and Collaboration

Accomplishments

  • ADAPTABILITY - Transitioned formats for an all company conference within five business days
  • ENGAGEMENT - Maintained NPS score of 88% through pandemic challenges
  • RESOURCEFULNESS - Reduced fiscal year budget by 43% ($21M) and reported monthly on usage and spending
  • COLLABORATION - Partnered with multiple teams to design 1100+ assets for internal brand usage

Certification

  • Asana Ambassador - 2024
  • Event Management Certification - Cvent - 10/2024
  • Certified Meeting Planner (CMP) - Pending Acceptance 2025

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LESLIE MCGOWAN