Leslie Rayburn

Responsible for Buffalo Agency’s approach to integrated marketing, creating authentic connections between clients and their audiences through data-driven strategy with results-driven output. In addition, I lead a high performing team with a partnership approach to best in class client service.

• Cultivated company-wide culture of innovation and collaboration.
• Devised and presented business plans and forecasts to board of directors.
• Founded performance- and merit-based evaluation system to assess staff performance.
• Analyzed industry trends and tracked competitor activities to inform client decision making.
• Oversaw resort marketing, advertising and new product launch.
• Established and maintained strong relationships with customers, vendors and strategic partners.

Account leadership on 360 advertising campaigns that included strategic planning, creative development, traditional and non-traditional production, media, interactive, social and data analysis for optimization. Additionally, fostering and growing existing and new client relationships through business development and profitability management.

• Helped clients' achieve goals with proactive management of available resources and deep understanding of current industry forecast.
• Managed accounts to retain existing relationships and grow share of business.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Organized promotional events and interacted with community to increase sales volume.
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.

Interactive development agency specializing in brand strategy, marketing communications & advertising executions, user experience, information architecture, programming, hosting, analytics, and Virtual 3D rendering & animation visualizations.

• Cultivated strong relationships with external partners to foster collaboration and maximize resources.
• Reduced operational costs through strategic cost management initiatives.
• Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Cultivated company-wide culture of innovation and collaboration.
• Formulated and executed strategic initiatives to improve product offerings.

For over 10 years I managed an agency of 30 individuals, overseeing day-to-day operations and supervising all aspects of client business including: creative strategy and execution, digital positioning, marketing communications, direct response, events and online promotions. Additionally I balanced overall agency priorities and allocated marketing resources against strategic and high revenue programs.

• Led team in development, rollout, and management of 12 cruise ship launch's.
• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Facilitated communication between departmental teams and stakeholders to build consensus.
• Oversaw business-wide changes to modernize procedures and organization.
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.